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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Böcker, Jens"
~person:"Dayan, Mumin"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~subject:"Services marketing"
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Industrial marketing management : the international journal for industrial and high-tech firms
Gabler Edition Wissenschaft
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ECONIS (ZBW)
3
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B2B service innovation and global industrial service management
Dayan, Mumin
;
Ndubisi, Nelson Oly
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 140-142
Persistent link: https://www.econbiz.de/10012289849
Saved in:
2
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
3
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
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