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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Dietrich, Jann"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~subject:"Kundenintegration"
~subject:"Kundenmanagement"
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Kundenintegration
Kundenmanagement
B-to-B-Marketing
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Business-to-business marketing
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Lieferantenmanagement
4
Supplier relationship management
4
Bundling strategy
3
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Marketing theory
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Marketingtheorie
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Dietrich, Jann
Godefroid, Peter
Jacob, Frank
Baumann, Jasmin
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Hollebeek, Linda D.
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Industrial marketing management : the international journal for industrial and high-tech firms
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The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
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