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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Fisher, Gregory J."
~subject:"Customer integration"
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Customer integration
Betriebliche Wertschöpfung
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Industrial marketing management : the international journal for industrial and high-tech firms
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What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.
;
Malshe, Avinash
;
Fisher, Gregory J.
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
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