What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Year of publication: |
2020
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Authors: | Friend, Scott B. ; Malshe, Avinash ; Fisher, Gregory J. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 84.2020, p. 271-286
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Subject: | Customer engagement | Customer-supplier relationships | Qualitative research | Sales-service interplay | Value co-creation | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Qualitative Methode | Qualitative method |
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