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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Gabrielsson, Mika"
~person:"Gupta, Suraksha"
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Lieferantenmanagement
8
Supplier relationship management
8
Brand management
6
Markenführung
6
B-to-B-Marketing
4
Brand image
4
Business-to-business marketing
4
Markenimage
4
Multinationales Unternehmen
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Transnational corporation
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Betriebliche Wertschöpfung
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Brand
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Globalisierung
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Ressourcenorientierter Ansatz
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Value creation
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Beziehungsmarketing
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Business start-up
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Key account management
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USA
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Gabrielsson, Mika
Gupta, Suraksha
Naudé, Peter
33
Henneberg, Stephan
28
Ivens, Björn Sven
21
Sharma, Arun
20
Lindgreen, Adam
19
Di Benedetto, C. Anthony
18
Pardo, Catherine
17
Möller, K. E. Kristian
15
Aarikka-Stenroos, Leena
14
O'Cass, Aron
13
Snehota, Ivan
13
Agnihotri, Raj
12
Eggert, Andreas
12
Johnston, Wesley J.
11
Keränen, Joona
11
La Rocca, Antonella
11
Storbacka, Kaj
11
Terho, Harri
11
Christodoulides, George
10
Ulaga, Wolfgang
10
Andersen, Poul Houman
9
Casidy, Riza
9
Corsaro, Daniela
9
Kleinaltenkamp, Michael
9
Kowalkowski, Christian
9
Matthyssens, Paul
9
Morgan, Robert
9
Mouzas, Stefanos
9
Ritter, Thomas
9
Harrison, Debbie
8
Kohtamäki, Marko
8
Markovic, Stefan
8
Plouffe, Christopher R.
8
Purchase, Sharon
8
Ruyter, Ko de
8
Tunisini, Annalisa
8
Wang, Cheng Lu
8
Wang, Xinchun
8
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
14
Technological forecasting & social change : an international journal
4
International business review : the official journal of the European International Business Academy
3
Journal of world business : JWB
3
Qualitative market research : an international journal
3
Journal of international entrepreneurship
2
Liiketaloudellinen aikakauskirja
2
Thunderbird international business review
2
Building corporate identity, image and reputation in the digital era
1
CIBR research papers
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business in the global network
1
European journal of marketing : EJM
1
Globalization of business : theories and strategies for tomorrow's managers
1
International journal of retail & distribution management
1
International studies of management and organization
1
Internationalization : firm strategies and management
1
Internationalization and management of foreign operations
1
Journal of business-to-business marketing
1
Journal of international marketing
1
Marketing intelligence & planning
1
Resources, efficiency and globalization
1
Routledge studies in marketing
1
The Routledge companion to contemporary brand management
1
The journal of business & industrial marketing
1
Working paper / Indian Institute of Management, Ahmedabad
1
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ECONIS (ZBW)
16
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16
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date (oldest first)
1
Integrating machine learning, modularity and supply chain integration for Branding 4.0
Yan, Ye
;
Gupta, Suraksha
;
Licsandru, Tana Cristina
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 136-149
Persistent link: https://www.econbiz.de/10013326934
Saved in:
2
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
3
Inter-organizational collaborations for social innovation and social value creation : towards the development of new research agenda and theoretical perspectives
Ozdemir, Sena
;
Gupta, Suraksha
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 134-144
Persistent link: https://www.econbiz.de/10013206325
Saved in:
4
Which resources and capabilities underpin strategic key account
management
?
Guesalaga, Rodrigo
;
Gabrielsson, Mika
;
Rogers, Beth
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 160-172
Persistent link: https://www.econbiz.de/10011963481
Saved in:
5
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
6
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
7
Commentary on article, "organizational implications of implementing key account
management
: a case-based examination"
Julkunen, Saara
;
Koponen, Jonna
;
Gabrielsson, Mika
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 98-99
Persistent link: https://www.econbiz.de/10010530573
Saved in:
8
Power symmetry and the development of trust in interdependent relationships : the mediating role of goal congruence
Cuevas, Javier Marcos
;
Julkunen, Saara
;
Gabrielsson, Mika
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 149-159
Persistent link: https://www.econbiz.de/10011346697
Saved in:
9
Role of big data and social media analytics for business to business sustainability : a participatory web context
Sivarajah, Uthayasankar
;
Irani, Zahir
;
Gupta, Suraksha
; …
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 163-179
Persistent link: https://www.econbiz.de/10012212455
Saved in:
10
Investigating the implications of business and culture on the behaviour of customers of international firms
Gupta, Suraksha
;
Navare, Jyoti
;
Melewar, T. C.
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10008907888
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