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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Haas, Alexander"
~person:"Terho, Harri"
~subject:"Außendienst"
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Außendienst
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Industrial marketing management : the international journal for industrial and high-tech firms
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"It's almost like taking the sales out of selling" : towards a conceptualization of
value
-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
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