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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Iriarte, Ion"
~subject:"Leistungsbündel"
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Leistungsbündel
Bundling strategy
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Industrie
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Machine tool
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Manufacturing industries
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Product design
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Produktgestaltung
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Iriarte, Ion
Amigo, Carolina Román
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Industrial marketing management : the international journal for industrial and high-tech firms
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Service design visualization tools for supporting servitization in a machine tool manufacturer
Iriarte, Ion
;
Hoveskog, Maya
;
Justel, Daniel
;
Val, Ester
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 189-202
Persistent link: https://www.econbiz.de/10011871450
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