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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Iyer, Gopalkrishnan R."
~subject:"B-to-B-Marketing"
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Iyer, Gopalkrishnan R.
Naudé, Peter
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Sharma, Arun
11
Di Benedetto, C. Anthony
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Christodoulides, George
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Keränen, Joona
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Terho, Harri
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Casidy, Riza
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Kleinaltenkamp, Michael
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Andersen, Poul Houman
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Beverland, Michael B.
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Brown, Brian P.
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Cova, Bernard
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Jacob, Frank
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Jalkala, Anne
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Johnston, Wesley J.
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Kowalkowski, Christian
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La Rocca, Antonella
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Matthyssens, Paul
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Möller, K. E. Kristian
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Nyadzayo, Munyaradzi W.
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O'Cass, Aron
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Rangarajan, Deva
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Snehota, Ivan
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Zolkiewski, Judy
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Bag, Surajit
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Bellenger, Danny N.
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Blankson, Charles
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Cartwright, Severina
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Chan, Hing Kai
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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A framework for offshoring marketing processes in business-to-business marketing relationships
Sharma, Arun
;
Iyer, Gopalkrishnan R.
;
Raajpoot, Nusser A.
- In:
Industrial marketing management : the international …
38
(
2009
)
4
,
pp. 419-425
Persistent link: https://www.econbiz.de/10003865358
Saved in:
2
Sustainability and business-to-business marketing : a framework and implications
Sharma, Arun
;
Iyer, Gopalkrishnan R.
;
Mehrotra, Anuj
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 330-341
Persistent link: https://www.econbiz.de/10003956199
Saved in:
3
Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.
;
Sharma, Arun
;
Iyer, Gopalkrishnan R.
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 865-871
Persistent link: https://www.econbiz.de/10003924770
Saved in:
4
Behavioral issues in price setting in business-to-business marketing: A framework for analysis
Iyer, Gopalkrishnan R.
;
Xiao, Sarah Hong
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 6-16
Persistent link: https://www.econbiz.de/10011313582
Saved in:
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