Sustainability and business-to-business marketing : a framework and implications
Year of publication: |
2010
|
---|---|
Authors: | Sharma, Arun ; Iyer, Gopalkrishnan R. ; Mehrotra, Anuj ; Krishnan, R. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 2, p. 330-341
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Umweltmanagement | Environmental management | Wettbewerbsvorteil | Competitive advantage |
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