Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Dhruv Grewal, Gopalkrishnan R. Iyer, Wagner A. Kamakura, Anuj Mehrotra, and Arun Sharma
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Grewal, Dhruv ; Iyer, Gopalkrishnan R. ; Kamakura, Wagner A. ; Mehrotra, Anuj ; Sharma, Arun |
| Published in: |
Data envelopment analysis : a handbook of empirical studies and applications. - New York : Springer, ISBN 1-4899-7682-5. - 2016, p. 491-513
|
| Subject: | Performance-Messung | Performance measurement | Unternehmenserfolg | Firm performance | Ausländische Tochtergesellschaft | Foreign subsidiary | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-1-4899-7684-0_16 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011474815