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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Johnston, Wesley J."
~person:"Kowalkowski, Christian"
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B-to-B-Marketing
8
Business-to-business marketing
8
Lieferantenmanagement
8
Supplier relationship management
8
Beziehungsmarketing
4
Relationship marketing
4
Business model
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Johnston, Wesley J.
Kowalkowski, Christian
Naudé, Peter
33
Henneberg, Stephan
28
Ivens, Björn Sven
21
Sharma, Arun
20
Lindgreen, Adam
19
Di Benedetto, C. Anthony
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La Rocca, Antonella
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Storbacka, Kaj
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Terho, Harri
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Christodoulides, George
10
Ulaga, Wolfgang
10
Andersen, Poul Houman
9
Casidy, Riza
9
Corsaro, Daniela
9
Kleinaltenkamp, Michael
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Matthyssens, Paul
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Morgan, Robert
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Mouzas, Stefanos
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Ritter, Thomas
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Gabrielsson, Mika
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Gupta, Suraksha
8
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8
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8
Markovic, Stefan
8
Plouffe, Christopher R.
8
Purchase, Sharon
8
Ruyter, Ko de
8
Tunisini, Annalisa
8
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8
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
18
Journal of business research : JBR
14
International business review : the official journal of the European International Business Academy
2
Journal of business market management : JBM
2
Managing service quality : MSQ ; an international journal
2
The Oxford handbook of strategic sales and sales management
2
Asia Pacific journal of marketing and logistics
1
Bringing technology to market: trends, cases, solutions
1
Business model innovation : the organizational dimension
1
Business-to-business marketing management : strategies, cases and solutions
1
California management review
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Dissertations from the International Graduate School of Management and Industrial Engineering
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
European journal of marketing : EJM
1
Global practices of corporate social responsibility
1
International Business Review
1
International journal of business environment : IJBE
1
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
1
International journal of services technology and management
1
JOBR-D-21-02713
1
Journal of Business & Industrial Marketing
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3 / 4
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3/4
1
Journal of Business Research
1
Journal of business ethics : JOBE
1
Journal of business market management : jbm
1
Journal of business-to-business marketing
1
Journal of international marketing
1
Journal of service management
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Knowledge management, innovation, and entrepreneurship in a changing world
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Linköping studies in science and technology
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Management and information technology after digital transformation
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Marketing theory
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Palgrave handbooks
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Research in consumer behavior
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Springer eBook Collection
1
The Routledge handbook of service research insights and ideas
1
The journal of personal selling & sales management : JPSSM
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The journal of services marketing
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ECONIS (ZBW)
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1
Traceability in luxury : harnessing B2B relationships to enhance ethical practices in the luxury industry
Holmqvist, Jonas
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 257-267
Persistent link: https://www.econbiz.de/10014369270
Saved in:
2
Tensions in digital servitization through a paradox lens
Tóth, Zsófia
;
Sklyar, Alexey
;
Kowalkowski, Christian
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 438-450
Persistent link: https://www.econbiz.de/10013259119
Saved in:
3
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
4
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
5
Transformational shifts through digital servitization
Tronvoll, Bård
;
Skylar, Alexey
;
Sörhammar, David
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 293-305
Persistent link: https://www.econbiz.de/10012290054
Saved in:
6
Business actor engagement : exploring its antecedents and types
Ekman, Peter
;
Röndell, Jimmie G.
;
Anastasiadou, Elena
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 179-192
Persistent link: https://www.econbiz.de/10013206353
Saved in:
7
Does customer information usage improve a firm's performance in business-to-business markets?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
Saved in:
8
The Coronavirus crisis in B2B settings : crisis uniqueness and managerial implications based on social exchange theory
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 125-135
Persistent link: https://www.econbiz.de/10012285342
Saved in:
9
Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
Saved in:
10
The performance implications of power-trust relationship : the moderating role of commitment in the supplier-retailer relationship
Jain, Megha
;
Khalil, Shadab
;
Johnston, Wesley J.
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
2
,
pp. 312-321
Persistent link: https://www.econbiz.de/10010364519
Saved in:
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