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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Kalafatis, Stavros P."
~subject:"United States"
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Kalafatis, Stavros P.
Henneberg, Stephan
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Editorial: positioning strategies in industrial and B2B markets
Blankson, Charles
;
Kalafatis, Stavros P.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 14-15
Persistent link: https://www.econbiz.de/10012107664
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2
Context effects in the evaluation of business-to-business brand alliances
Kalafatis, Stavros P.
;
Riley, Debra
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
43
(
2014
)
2
,
pp. 322-334
Persistent link: https://www.econbiz.de/10010364517
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