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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Kleinaltenkamp, Michael"
~person:"Leimeister, Jan Marco"
~person:"McColl-Kennedy, Janet R."
~subject:"Value co-creation"
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Value co-creation
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Kleinaltenkamp, Michael
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Industrial marketing management : the international journal for industrial and high-tech firms
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Co-creation practices : their role in shaping a health care ecosystem
Frow, Pennie
;
McColl-Kennedy, Janet R.
;
Payne, Adrian
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 24-39
Persistent link: https://www.econbiz.de/10011531224
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