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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Krafft, Manfred"
~person:"Sheth, Jagdish N."
~person:"Van den Poel, Dirk"
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Relationship marketing
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Krafft, Manfred
Sheth, Jagdish N.
Van den Poel, Dirk
Naudé, Peter
8
Terho, Harri
8
La Rocca, Antonella
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Agnihotri, Raj
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Eggert, Andreas
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Industrial marketing management : the international journal for industrial and high-tech firms
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
27
Legends in marketing
11
Journal of the Academy of Marketing Science
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Kundenmanagement & Electronic Commerce
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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European journal of operational research : EJOR
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Handbook of relationship marketing
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Journal of business economics : JBE
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Research
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Zeitschrift für Betriebswirtschaft / Special issue : ZfB
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Advances in banking technology and management : impacts of ICT and CRM
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
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Decision support systems : DSS ; the international journal
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Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
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Die Betriebswirtschaft : DBW
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
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Faculty & research / Insead : working paper series
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Handbook of global supply chain management
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Handbook of research on customer equity in marketing
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing
1
Journal of service research : JSR
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Journal of strategic marketing
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Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
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Marketing-Controlling
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Review of marketing research
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Schmalenbach business review : sbr
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
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1
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
2
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
3
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
4
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
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