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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Kumar, V."
~person:"Wiedmann, Klaus-Peter"
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Kumar, V.
Wiedmann, Klaus-Peter
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Industrial marketing management : the international journal for industrial and high-tech firms
Schriftenreihe Marketing, Management
13
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Legends in marketing
7
Journal of marketing research : JMR
6
Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of international marketing
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Handbook of research on customer equity in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing
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Marketing : ZFP ; journal of research and management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Springer Texts in Business and Economics
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Springer texts in business and economics
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The journal of brand management : an international journal
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Zeitschrift für Energiewirtschaft : ZfE
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California management review
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Faculty & research / Insead : working paper series
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Handbook of business-to-business marketing
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Handbook of marketing and finance
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Handbook of research on customer engagement
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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MIT sloan management review
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Marketing - wie Sie Kunden gewinnen und halten
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Marketing mix decisions : new perspectives and practices
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Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
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Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
2
A strategic framework for a profitable business model in the sharing economy
Kumar, V.
;
Lahiri, Avishek
;
Dogan, Orhan Bahadir
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 147-160
Persistent link: https://www.econbiz.de/10011822562
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