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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Luotola, Hanna"
~subject:"Konsumentenverhalten"
~subject:"Selling"
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Konsumentenverhalten
Selling
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Luotola, Hanna
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Embracing uncertainty in
value
-based selling by means of design thinking
Luotola, Hanna
;
Hellström, Magnus
;
Gustafsson, Magnus
; …
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 59-75
Persistent link: https://www.econbiz.de/10011774967
Saved in:
2
Performance-based and functional contracting in
value
-based solution selling
Liinamaa, Johanna
;
Vijanen, Mika
;
Hurmerinta, Anna
; …
- In:
Industrial marketing management : the international …
59
(
2016
),
pp. 37-49
Persistent link: https://www.econbiz.de/10011622746
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