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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Merlo, Omar"
~type_genre:"Aufsatz in Zeitschrift"
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The power of marketing within the firm : its contribution to business performance and the effect of power asymmetry
Auh, Seigyoung
;
Merlo, Omar
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 861-873
Persistent link: https://www.econbiz.de/10009656237
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