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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Sharma, Arun"
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Lieferantenmanagement
9
Supplier relationship management
9
B-to-B-Marketing
8
Business-to-business marketing
8
Beschaffung
2
Bundling strategy
2
Leistungsbündel
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Verkauf
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Behavioral bias in pricing
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Beziehungsmarketing
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Business-to-business
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Business-to-business pricing
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Buyer-seller relationship
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Consumer behaviour
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Customer disengagement
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Dienstleistungsmanagement
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Sharma, Arun
Naudé, Peter
18
Henneberg, Stephan
13
La Rocca, Antonella
11
Snehota, Ivan
11
Casidy, Riza
8
Ivens, Björn Sven
7
Johnston, Wesley J.
7
Keränen, Joona
7
Pardo, Catherine
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Swani, Kunal
7
Ulaga, Wolfgang
7
Andersen, Poul Houman
6
Gu, Flora Fang
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Lindgreen, Adam
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Mitręga, Maciej
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Mohan, Mayoor
6
Agnihotri, Raj
5
Barnes, Bradley R.
5
Brown, Brian P.
5
Corsaro, Daniela
5
Jacob, Frank
5
Kleinaltenkamp, Michael
5
Lacoste, Sylvie
5
Liu, Yi
5
Makkonen, Hannu
5
Nyadzayo, Munyaradzi W.
5
Ritter, Thomas
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Schiele, Holger
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Aarikka-Stenroos, Leena
4
Baxter, Roger
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Bocconcelli, Roberta
4
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Cova, Bernard
4
Davies, Iain A.
4
Di Benedetto, C. Anthony
4
Ewing, Michael
4
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Industrial marketing management : the international journal for industrial and high-tech firms
Business-to-business marketing management : strategies, cases and solutions
1
Customer relationship management in electronic markets
1
Handbook of global supply chain management
1
Journal of personal selling & sales management : JPSSM
1
Journal of retailing
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The journal of business & industrial marketing
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ECONIS (ZBW)
9
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1
Customer disengagement in business-to-business markets : a framework for analysis
Vatavwala, Sanket
;
Kumar, Bipul
;
Sharma, Arun
;
Billore, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 114-130
Persistent link: https://www.econbiz.de/10013494013
Saved in:
2
Examining supplier, buyer, and customer triads : the critical role of conflict in interaction processes and product/service innovations
Fletcher-Chen, Chavi Chi-Yun
;
Sharma, Arun
;
Rangarajan, Deva
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 337-352
Persistent link: https://www.econbiz.de/10014230619
Saved in:
3
Sustainability research in business-to-business markets : an agenda for inquiry
Sharma, Arun
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 323-329
Persistent link: https://www.econbiz.de/10012285370
Saved in:
4
Digital mediation in business-to-business marketing : a bibliometric analysis
Kumar, Bipul
;
Sharma, Arun
;
Vatavwala, Sanket
;
Kumar, …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 126-140
Persistent link: https://www.econbiz.de/10012212128
Saved in:
5
Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 171-184
Persistent link: https://www.econbiz.de/10011707114
Saved in:
6
Behavioral issues in price setting in business-to-business marketing: A framework for analysis
Iyer, Gopalkrishnan R.
;
Xiao, Sarah Hong
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 6-16
Persistent link: https://www.econbiz.de/10011313582
Saved in:
7
Are pricing policies an impediment to the success of customer solutions?
Sharma, Arun
;
Iyer, Gopalkrishnan R.
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 723-729
Persistent link: https://www.econbiz.de/10009274036
Saved in:
8
Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.
;
Sharma, Arun
;
Iyer, Gopalkrishnan R.
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 865-871
Persistent link: https://www.econbiz.de/10003924770
Saved in:
9
The impact of the product to service shift in industrial markets and the evolution of the sales organization
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 260-269
Persistent link: https://www.econbiz.de/10003713059
Saved in:
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