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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"B-to-B-Marketing"
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Sivarajah, Uthayasankar
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Bag, Surajit
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
Bag, Surajit
;
Gupta, Shivam
;
Kumar, Ajay
;
Sivarajah, …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 178-189
Persistent link: https://www.econbiz.de/10012491010
Saved in:
2
Growth hacking : insights on data-driven decision-making from three firms
Troisi, Orlando
;
Maione, Gennaro
;
Grimaldi, Mara
;
Loia, …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 538-557
Persistent link: https://www.econbiz.de/10012372714
Saved in:
3
Analytics in the era of big data : the digital transformations and value creation in industrial marketing
Wang, William Yu Chung
;
Wang, Yichuan
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 12-15
Persistent link: https://www.econbiz.de/10012212180
Saved in:
4
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
5
Spillover effects of investment in big data analytics in B2B relationships : what is the role of human capital?
Sena, Vania
;
Ozdemir, Sena
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 77-89
Persistent link: https://www.econbiz.de/10012212209
Saved in:
6
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
7
Organizational intention to adopt big data in the B2B context : an integrated view
Sun, Shiwei
;
Hall, Dianne J.
;
Cegielski, Casey G.
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 109-121
Persistent link: https://www.econbiz.de/10012212213
Saved in:
8
Role of big data and social media analytics for business to business sustainability : a participatory web context
Sivarajah, Uthayasankar
;
Irani, Zahir
;
Gupta, Suraksha
; …
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 163-179
Persistent link: https://www.econbiz.de/10012212455
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