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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"B2B branding"
~subject:"Consumer behaviour"
~type:"article"
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Search: subject_exact:"Markenführung"
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B2B branding
Consumer behaviour
Brand management
104
Markenführung
104
B-to-B-Marketing
62
Business-to-business marketing
62
Brand image
47
Markenimage
47
Lieferantenmanagement
45
Supplier relationship management
45
Beziehungsmarketing
28
Konsumentenverhalten
28
Relationship marketing
28
Brand
27
Markenartikel
27
Marketing management
15
Marketingmanagement
15
Social Web
11
Social web
11
Corporate reputation
10
Firmenimage
10
Internet marketing
9
Online-Marketing
9
Brand architecture
8
Firm performance
8
Markenarchitektur
8
Unternehmenserfolg
8
Branding
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Emerging economies
7
KMU
7
SME
7
Schwellenländer
7
Stakeholder
7
Betriebliche Wertschöpfung
6
Business network
6
Innovation
6
Unternehmensnetzwerk
6
Value creation
6
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33
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33
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English
33
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Casidy, Riza
2
Iyer, Pramod
2
Mohan, Mayoor
2
Nyadzayo, Munyaradzi W.
2
Paswan, Audhesh
2
Adeola, Ogechi
1
Adomako, Samuel
1
Alhidari, Abdullah Mohammed
1
Amrouche, Nawel
1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
1
Andreini, Daniela
1
Behl, Abhishek
1
Bergamschi, Mara
1
Besharat, Ali
1
Brown, Brian
1
Brown, Brian P.
1
Bruhn, Manfred
1
Budhwar, Pawan S.
1
Bujac, Andreea I.
1
Caigny, Arno de
1
Capon, Noel
1
Christodoulides, George
1
Coussement, Kristof
1
Davari, Arezoo
1
Ewing, Michael
1
Fang, Dalu
1
Fearne, Andrew P.
1
Freytag, Per V.
1
Guo, Chiquan
1
Guo, Rui
1
Gupta, Suraksha
1
Gustafson, Brandon M.
1
Gölgeci, Ismail
1
Haahtela, Kari
1
Hajli, Nick
1
He, Jiaxun
1
Helm, Sabrina V.
1
Henseler, Jörg
1
Hoornaert, Steven
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
395
The journal of product & brand management
282
The journal of brand management : an international journal
262
Journal of retailing and consumer services
250
Psychology & marketing
88
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
55
International journal of advertising : the review of marketing communications
53
International journal of internet marketing and advertising : IJIMA
51
Marketing letters : a journal of research in marketing
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
49
Journal of marketing management : MM
48
Journal of strategic marketing
48
Journal of the Academy of Marketing Science
48
International marketing review
47
Journal of promotion management : JPM
47
International journal of consumer studies
45
Journal of global marketing
45
The journal of consumer marketing
44
Journal of fashion marketing and management
43
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of international marketing
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Qualitative market research : an international journal
33
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
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ECONIS (ZBW)
33
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1
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
2
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
3
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
4
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
5
B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod
;
Rokonuzzaman, Md
;
Paswan, Audhesh
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
Saved in:
6
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
7
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
8
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
9
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
10
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
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