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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Brand image
B-to-B-Marketing
68
Business-to-business marketing
68
Internet marketing
68
Online-Marketing
68
Social Web
56
Social web
56
Lieferantenmanagement
52
Supplier relationship management
52
International marketing
40
Internationales Marketing
40
Marketing management
31
Marketingmanagement
31
Relationship marketing
29
Social media
25
Advertising
18
Werbung
18
E-commerce
16
Electronic Commerce
16
Brand management
13
Firm performance
13
Markenführung
13
Unternehmenserfolg
13
Digital marketing
12
Consumer behaviour
11
KMU
11
Konsumentenverhalten
11
SME
11
B2B
9
Multinationales Unternehmen
9
Transnational corporation
9
Export
8
Selling
8
Verkauf
8
Advertising effects
7
Business network
7
Innovation
7
Salespeople
7
Unternehmensnetzwerk
7
Verkaufspersonal
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Aufsatz in Zeitschrift
Article in journal
33
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English
33
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Mohan, Mayoor
3
Agnihotri, Raj
2
Brown, Brian P.
2
Mero, Joel
2
Terho, Harri
2
Aaboen, Lise
1
Aarikka-Stenroos, Leena
1
Ancillai, Chiara
1
Archer-Brown, Chris
1
Baabdullah, Abdullah Mohammed
1
Balaji, M. S.
1
Behl, Abhishek
1
Botha, Elsamari
1
Caigny, Arno de
1
Calder, Bobby J.
1
Cao, Guangming
1
Cardinali, Silvio
1
Casidy, Riza
1
Chaker, Nawar N.
1
Chirumalla, Koteshwar
1
Christodoulides, George
1
Chuang, Shu-Hui
1
Coussement, Kristof
1
Cova, Bernard
1
Czinkota, M. R.
1
Davies, Iain
1
Deng, Qi
1
Dibley, Anne
1
Djailani, Irfandi
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Dwivedi, Yogesh Kumar
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Fandel, Diana
1
Ferguson, Jodie L.
1
Giannakis, Mihalis
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Grønhaug, Kjell
1
Gu, Flora Fang
1
Guesalaga, Rodrigo
1
Hajli, Nick
1
Ho, Jung-tsung
1
Hollebeek, Linda D.
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
137
Journal of retailing and consumer services
75
International journal of internet marketing and advertising : IJIMA
63
The journal of product & brand management
60
Journal of marketing communications
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
The journal of brand management : an international journal
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of international marketing
34
Marketing intelligence & planning
34
International marketing review
33
Journal of promotion management : innovations in planning and applied research
33
Asia Pacific journal of marketing and logistics
29
International journal of electronic marketing and retailing : IJEMR
29
Psychology & marketing
28
International journal of advertising : the review of marketing communications
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of advertising : the quarterly review of marketing communications
26
Journal of global marketing
26
Journal of advertising research
24
Journal of promotion management : JPM
24
Tourism management : research, policies, practice
21
European journal of marketing : EJM
20
Journal of international consumer marketing
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of strategic marketing
20
Cogent business & management
19
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of internet commerce
19
Journal of marketing
18
Journal of marketing management : MM
18
Journal of the Academy of Marketing Science
18
Business horizons
17
International journal of hospitality management
17
International journal of technology marketing : IJTMkt
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
International journal of consumer studies
15
International journal of sports marketing & sponsorship
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
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ECONIS (ZBW)
33
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1
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
3
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
4
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.
;
Nowlin, Edward L.
;
Pivonka, Maxwell T.
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
Saved in:
5
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
6
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
7
Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
Saved in:
8
Sharing is the name of the game : exploring the role of social media communication practices on B2B customer relationships in the life sciences industry
Rose, Susan
;
Fandel, Diana
;
Saraeva, Anastasiya
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 52-62
Persistent link: https://www.econbiz.de/10012501937
Saved in:
9
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
10
Co-creating social media agility to build strong customer-firm relationships
Chuang, Shu-Hui
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 202-211
Persistent link: https://www.econbiz.de/10012162518
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