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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Social Web
93
Social web
93
Internet marketing
68
Online-Marketing
68
B-to-B-Marketing
59
Business-to-business marketing
59
Lieferantenmanagement
39
Supplier relationship management
39
Social media
38
Relationship marketing
35
Marketing management
19
Marketingmanagement
19
E-commerce
18
Electronic Commerce
18
Salespeople
14
Verkaufspersonal
14
Selling
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Verkauf
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B2B
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Digital marketing
12
Brand management
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Markenführung
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Customer integration
9
Kundenintegration
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Viral marketing
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Virales Marketing
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Business network
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Innovation
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Artificial intelligence
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Bibliometrics
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Big Data
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Big data
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Agnihotri, Raj
5
Itani, Omar S.
4
Chaker, Nawar N.
2
Mero, Joel
2
Terho, Harri
2
AlSaleh, Dhoha A.
1
Ancillai, Chiara
1
Archer-Brown, Chris
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Baabdullah, Abdullah Mohammed
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Balaji, M. S.
1
Behl, Abhishek
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Brown, Brian P.
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Bruhn, Manfred
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Brynildsen, Gina
1
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1
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1
Cao, Guangming
1
Cardinali, Silvio
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Chan, Ka Wing
1
Chirumalla, Koteshwar
1
Christodoulides, George
1
Chuang, Shu-Hui
1
Coussement, Kristof
1
Davies, Iain
1
Deng, Qi
1
Dibley, Anne
1
Dingus, Rebecca
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Djailani, Irfandi
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Dwivedi, Yogesh Kumar
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Fandel, Diana
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Giannakis, Mihalis
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
105
Journal of retailing and consumer services
85
International journal of internet marketing and advertising : IJIMA
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
The journal of product & brand management
33
International journal of electronic marketing and retailing : IJEMR
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of strategic marketing
23
Journal of internet commerce
22
Business horizons
21
Technological forecasting & social change : an international journal
21
The journal of brand management : an international journal
21
Marketing intelligence & planning
20
Journal of promotion management : innovations in planning and applied research
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
International journal of e-business research : an official publication of the Information Resources Management Association
17
Asia Pacific journal of marketing and logistics
16
International journal of business information systems : IJBIS
16
International journal of electronic customer relationship management : IJECRM
16
Journal of the Academy of Marketing Science
16
SpringerLink / Bücher
16
The journal of services marketing
16
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of service management
15
Cogent business & management
14
Journal of marketing
14
The service industries journal
14
Tourism management : research, policies, practice
14
International journal of electronic commerce : IJEC
13
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of electronic commerce research : JECR
13
Journal of hospitality marketing & management
13
International journal of technology marketing : IJTMkt
12
Journal of customer behaviour
12
Psychology & marketing
12
The journal of business & industrial marketing
12
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ECONIS (ZBW)
35
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35
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1
Digital content marketing on
social
media
along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
Strategic use of
social
media
in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
3
Effectiveness of B2B
social
media
marketing : the effect of message source and message content on
social
media
engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
4
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
5
Social
media
, customer engagement, and sales organizations : a research agenda
Agnihotri, Raj
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 291-299
Persistent link: https://www.econbiz.de/10012322075
Saved in:
6
Sharing is the name of the game : exploring the role of
social
media
communication practices on B2B customer relationships in the life sciences industry
Rose, Susan
;
Fandel, Diana
;
Saraeva, Anastasiya
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 52-62
Persistent link: https://www.econbiz.de/10012501937
Saved in:
7
Franchise network relationships and word of mouth communication in
social
media
networks
Sashi, C. M.
;
Brynildsen, Gina
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 153-163
Persistent link: https://www.econbiz.de/10013259047
Saved in:
8
Inside sales
social
media
use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.
;
Nowlin, Edward L.
;
Pivonka, Maxwell T.
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
Saved in:
9
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
10
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
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