//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Brand image"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Werbung
Brand management
106
Markenführung
106
B-to-B-Marketing
64
Business-to-business marketing
64
Markenimage
49
Lieferantenmanagement
46
Supplier relationship management
46
Beziehungsmarketing
28
Brand
28
Consumer behaviour
28
Konsumentenverhalten
28
Markenartikel
28
Relationship marketing
28
Marketing management
15
Marketingmanagement
15
Corporate reputation
12
Firmenimage
12
Social Web
11
Social web
11
Brand architecture
10
Markenarchitektur
10
B2B branding
9
Internet marketing
9
Online-Marketing
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Firm performance
8
Unternehmenserfolg
8
Branding
7
Emerging economies
7
KMU
7
SME
7
Schwellenländer
7
Stakeholder
7
Betriebliche Wertschöpfung
6
Business network
6
Innovation
6
Unternehmensnetzwerk
6
Value creation
6
more ...
less ...
Online availability
All
Undetermined
36
Type of publication
All
Article
50
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
51
Aufsatz in Zeitschrift
51
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
51
Author
All
Christodoulides, George
3
Ewing, Michael
3
Gupta, Suraksha
3
Nyadzayo, Munyaradzi W.
3
Brown, Brian P.
2
Casidy, Riza
2
Marquardt, Adam J.
2
Mohan, Mayoor
2
Pitt, Leyland F.
2
Yan, Ruiliang
2
Adeola, Ogechi
1
Adomako, Samuel
1
Amrouche, Nawel
1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
1
Andreini, Daniela
1
Backhaus, Klaus
1
Baek, Ingee
1
Balmer, John M. T.
1
Baumgarth, Carsten
1
Behl, Abhishek
1
Bellenger, Danny N.
1
Bergamschi, Mara
1
Botha, Elsamari
1
Brown, Brian
1
Bruhn, Manfred
1
Budhwar, Pawan S.
1
Bujac, Andreea I.
1
Cao, Zixia
1
Capon, Noel
1
Cohen, Greg S.
1
Coleman, Darren
1
Davari, Arezoo
1
Davis, Donna F.
1
De Chernatony, Leslie
1
Deng, Qi
1
Donthu, Naveen
1
Du, Mingfei
1
Erevelles, Sunil
1
Fang, Dalu
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
354
The journal of product & brand management
283
The journal of brand management : an international journal
281
Journal of retailing and consumer services
168
European journal of marketing : EJM
83
Journal of marketing communications
76
Psychology & marketing
74
Asia Pacific journal of marketing and logistics
73
Marketing intelligence & planning
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
59
SpringerLink / Bücher
53
Journal of international consumer marketing
51
Journal of promotion management : innovations in planning and applied research
50
Journal of strategic marketing
49
Marketing letters : a journal of research in marketing
49
International journal of advertising : the review of marketing communications
46
International journal of internet marketing and advertising : IJIMA
45
The IUP journal of brand management : IJBRM
44
International marketing review
43
Journal of global marketing
43
Journal of the Academy of Marketing Science
43
Cogent business & management
42
The journal of consumer marketing
42
Tourism management : research, policies, practice
42
International journal of consumer studies
41
Journal of marketing
41
Journal of promotion management : JPM
38
European journal of marketing
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of travel and tourism marketing
37
Journal of marketing management : MM
36
Journal of Islamic marketing
32
International journal of advertising : the quarterly review of marketing communications
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Global business review
29
Qualitative market research : an international journal
29
Journal of fashion marketing and management
28
more ...
less ...
Source
All
ECONIS (ZBW)
51
Showing
1
-
10
of
51
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
2
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
3
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
4
Internal
branding
and job satisfaction : investigating the roles of brand individuality and personality-brand fit
Knop, Sebastian
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 70-81
Persistent link: https://www.econbiz.de/10014230257
Saved in:
5
Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto
;
Freytag, Per V.
;
Ingstrup, Mads Bruun
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
Saved in:
6
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
7
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
8
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
9
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
10
SME networking capabilities in export markets and contingencies related to power asymmetry and brand assets
Mitręga, Maciej
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 129-146
Persistent link: https://www.econbiz.de/10014306717
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->