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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Business model"
~subject:"Dienstleistungsmanagement"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Service-orientierte Geschäftsmodelle : erfolgreich umsetzen
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International journal of quality and service sciences
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Service Value als Werttreiber : Konzepte, Messung und Steuerung
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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How do firms capture value in a full-scene smart service? : effectiveness of value proposition and co-creation capabilities
Zhang, Hong
;
Wang, Weina
;
Gupta, Sumeet
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 128-144
Persistent link: https://www.econbiz.de/10014334314
Saved in:
2
Developing the concept of life-cycle service offering
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Lehtonen, Heini
; …
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
Saved in:
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