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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Consumer behaviour"
~subject:"Unternehmensnetzwerk"
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Consumer behaviour
Unternehmensnetzwerk
Lieferantenmanagement
820
Supplier relationship management
820
Business-to-business marketing
509
B-to-B-Marketing
507
Beziehungsmarketing
398
Relationship marketing
398
Innovation
293
Innovation management
275
Innovationsmanagement
275
Business network
270
Marketing management
243
Marketingmanagement
243
Lieferkette
200
Supply chain
200
Firm performance
164
Unternehmenserfolg
162
Inter-firm cooperation
139
Unternehmenskooperation
139
Strategic management
131
Strategisches Management
131
Salespeople
123
Verkaufspersonal
123
Verkauf
122
Selling
121
New product development
117
Produktentwicklung
117
Brand management
106
Markenführung
106
Konsumentenverhalten
102
Resource-based view
101
Ressourcenorientierter Ansatz
101
Knowledge management
100
USA
100
United States
100
Wissensmanagement
100
Knowledge transfer
97
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97
Value creation
95
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219
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361
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7
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368
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368
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16
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16
Conference paper
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Konferenzbeitrag
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8
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8
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368
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Henneberg, Stephan
20
Naudé, Peter
19
Möller, K. E. Kristian
8
Harrison, Debbie
7
Aarikka-Stenroos, Leena
6
Mouzas, Stefanos
6
Snehota, Ivan
6
Baraldi, Enrico
5
Corsaro, Daniela
5
Medlin, Christopher J.
5
Mohan, Mayoor
5
Purchase, Sharon
5
Ramos, Carla
5
Abrahamsen, Morten H.
4
Andersen, Poul Houman
4
Casidy, Riza
4
Forkmann, Sebastian
4
Guercini, Simone
4
Halinen, Aino
4
Jaakkola, Elina
4
Keränen, Joona
4
La Rocca, Antonella
4
Lind, Frida
4
Mainela, Tuija
4
Matthyssens, Paul
4
Perna, Andrea
4
Prenkert, Frans
4
Ratajczak-Mrozek, Milena
4
Schepis, Daniel
4
Törnroos, Jan-Åke
4
Ashnai, Bahar
3
Brown, Brian P.
3
Bush, Alan J.
3
Dubois, Anna
3
Ellis, Nick
3
Fonfara, Krzysztof
3
Ford, David
3
Freytag, Per V.
3
Gabrielsson, Mika
3
Hart, Susan
3
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
945
Journal of retailing and consumer services
775
International journal of hospitality management
311
The journal of product & brand management
306
The journal of brand management : an international journal
292
SpringerLink / Bücher
225
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
183
International journal of production economics
173
Journal of business ethics : JOBE
173
International journal of production research
170
The journal of services marketing
165
European journal of marketing : EJM
152
Journal of the Academy of Marketing Science
148
Journal of travel and tourism marketing
141
Journal of marketing
140
Technological forecasting & social change : an international journal
139
Journal of marketing communications
137
European journal of operational research : EJOR
131
International journal of consumer studies
129
The journal of business & industrial marketing
129
International journal of contemporary hospitality management
126
Journal of retailing
125
Management science : journal of the Institute for Operations Research and the Management Sciences
124
Marketing intelligence & planning
122
Cogent business & management
121
Journal of hospitality marketing & management
121
Journal of marketing management : MM
112
Journal of strategic marketing
112
Tourism management : research, policies, practice
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
International journal of retail & distribution management
104
The service industries journal
104
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Gabler Edition Wissenschaft
92
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
92
The international review of retail, distribution and consumer research
91
Journal of international consumer marketing
89
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ECONIS (ZBW)
368
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1
Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas
;
Hänggi, Roman
;
Laglia, Leonardo
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
Saved in:
2
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
3
Managing resource loops in circular supply chains : a taxonomy of multi-sided platforms in the B2B setting
Franzò, Simone
;
Urbinati, Andrea
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 185-197
Persistent link: https://www.econbiz.de/10014454888
Saved in:
4
Modular interconnected processes, fluid partnering, and innovation speed : a loosely coupled systems perspective on B2B service supply chain
management
Acharya, Chandan
;
Ojha, Divesh
;
Patel, Pankaj
;
Gokhale, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 209-219
Persistent link: https://www.econbiz.de/10012290047
Saved in:
5
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
6
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
7
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
8
Handling resource deficiencies through resource interaction in business networks
Tunisini, Annalisa
;
Harrison, Debbie
;
Bocconcelli, Roberta
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 154-163
Persistent link: https://www.econbiz.de/10014282244
Saved in:
9
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
10
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
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