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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Consumer behaviour"
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Consumer behaviour
Lieferantenmanagement
820
Supplier relationship management
820
Business-to-business marketing
509
B-to-B-Marketing
507
Beziehungsmarketing
398
Relationship marketing
398
Innovation
293
Innovation management
275
Innovationsmanagement
275
Business network
270
Unternehmensnetzwerk
270
Marketing management
243
Marketingmanagement
243
Lieferkette
200
Supply chain
200
Firm performance
164
Unternehmenserfolg
162
Inter-firm cooperation
139
Unternehmenskooperation
139
Strategic management
131
Strategisches Management
131
Salespeople
123
Verkaufspersonal
123
Verkauf
122
Selling
121
New product development
117
Produktentwicklung
117
Brand management
106
Markenführung
106
Konsumentenverhalten
102
Resource-based view
101
Ressourcenorientierter Ansatz
101
Knowledge management
100
USA
100
United States
100
Wissensmanagement
100
Knowledge transfer
97
Wissenstransfer
97
Value creation
95
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Undetermined
87
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Article
102
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102
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102
Conference paper
1
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1
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English
102
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Mohan, Mayoor
5
Casidy, Riza
4
Brown, Brian P.
3
Bush, Alan J.
3
Jaakkola, Elina
3
Kleinaltenkamp, Michael
3
Moncrief, William C.
3
Nyadzayo, Munyaradzi W.
3
Aarikka-Stenroos, Leena
2
Aspara, Jaakko
2
Beeler, Lisa L.
2
Caigny, Arno de
2
Chaker, Nawar N.
2
Coussement, Kristof
2
Grant, David B.
2
Hartmann, Nathaniel N.
2
Holmlund, Maria
2
Lussier, Bruno
2
Milne, George R.
2
Paswan, Audhesh
2
Prohl-Schwenke, Katharina
2
Rangarajan, Deva
2
Ruyter, Ko de
2
Shannahan, Kirby L. J.
2
Shannahan, Rachelle J.
2
Spieth, Patrick
2
Swani, Kunal
2
Terho, Harri
2
Adeola, Ogechi
1
Adomako, Samuel
1
Akter, Shahriar
1
Amrouche, Nawel
1
Anaza, Nwamaka A.
1
Andreini, Daniela
1
Andrews, Daniel
1
Araujo, Luis
1
Arlanagic-Kalajdzic, Maja
1
Assaf, A. Georges
1
Azimont, Frank
1
Babakus, Emin
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
820
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
306
The journal of brand management : an international journal
291
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
European journal of marketing : EJM
149
Journal of the Academy of Marketing Science
141
Journal of travel and tourism marketing
138
Journal of marketing communications
136
Journal of marketing
130
International journal of consumer studies
129
SpringerLink / Bücher
127
Journal of retailing
123
Marketing intelligence & planning
122
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
121
Cogent business & management
115
Journal of marketing management : MM
109
Journal of strategic marketing
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Tourism management : research, policies, practice
96
The service industries journal
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of international consumer marketing
89
The international review of retail, distribution and consumer research
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of marketing research : JMR
79
Journal of promotion management : innovations in planning and applied research
79
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ECONIS (ZBW)
102
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31
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
32
Agency problems in solution selling : how customer perceptions of opportunism and customer characteristics impede their acceptance of outcome-based pricing
Pieringer, Eva C.
;
Totzek, Dirk
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 279-291
Persistent link: https://www.econbiz.de/10014226513
Saved in:
33
Dissolution of franchise relationships: Intention, behavior, and the role of uncertainty
Jindal, Rupinder P.
;
Sivadas, Eugene
;
Kang, Bohyeon
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 140-153
Persistent link: https://www.econbiz.de/10012490960
Saved in:
34
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
35
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
36
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
37
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
38
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
39
Brand worlds : introducing experiential marketing to B2B branding
Österle, Benjamin
;
Kuhn, Marc
;
Henseler, Jörg
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 71-98
Persistent link: https://www.econbiz.de/10011887286
Saved in:
40
The benefits of meeting buyer privacy expectations across information, time, and space dimensions
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 14-26
Persistent link: https://www.econbiz.de/10014334339
Saved in:
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