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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Digital goods"
~subject:"Mediensektor"
~subject:"Online-Marketing"
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Industrial marketing management : the international journal for industrial and high-tech firms
Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
8
Arbeitsbericht
6
mitp Business
5
SpringerLink / Bücher
4
Journal of management information systems : JMIS
3
Springer eBook Collection
3
essentials
3
Erfurter Hefte zum angewandten Marketing
2
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR
2
International journal of internet marketing and advertising : IJIMA
2
Journal of media business studies
2
Management and innovation in the media industry
2
Quick Guide
2
Springer eBooks / Business and Economics
2
Brand Content : die Marke als Medienereignis
1
Business horizons
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Colombo business journal : international journal of theory & practice
1
Contentmanagement.de Praxis-Bibliothek
1
Cross-cultural exposure and connections : intercultural learning for global citizenship
1
Decision support systems : DSS ; the international journal
1
Digital and social media marketing and advertising collection
1
E-Business, M-Business und T-Business : digitale Erlebniswelten aus Sicht von Consulting-Unternehmen
1
E-retailing challenges and opportunities in the global marketplace
1
EBL-Schweitzer
1
Edition Rainer Hampp
1
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
1
Electronic commerce research
1
Electronic commerce research and applications
1
Essentials
1
European journal of marketing
1
European monographs : EM
1
European research studies
1
Faculty & research / Insead : working paper series
1
Gabler-Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Markt- und Unternehmensentwicklung
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Hamburger Schriften zur Marketingforschung
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ECONIS (ZBW)
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Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
3
Online content match-making in B2B markets : application of neural content modeling
Upreti, Bikesh Raj
;
Huhtala, Juho-Petteri
;
Tikkanen, …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 32-40
Persistent link: https://www.econbiz.de/10012501934
Saved in:
4
B2B content marketing for professional services : in-person versus digital contacts
Wang, Wei-Lin
;
Malthouse, Edward Carl
;
Calder, Bobby J.
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
Saved in:
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