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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Emerging economies"
~subject:"Unternehmenserfolg"
~type:"article"
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Emerging economies
Unternehmenserfolg
Brand management
104
Markenführung
104
B-to-B-Marketing
62
Business-to-business marketing
62
Brand image
47
Markenimage
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Lieferantenmanagement
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Supplier relationship management
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Abosag, Ibrahim
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Arnett, Dennis B.
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Cao, Guangming
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1
Cohen, Greg S.
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Davari, Arezoo
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Nguyen Phong Nguyen
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
18
The journal of brand management : an international journal
12
The journal of product & brand management
11
Journal of strategic marketing
9
International marketing review
8
Marketing intelligence & planning
8
International journal of emerging markets
7
Journal of marketing communications
7
Journal of international marketing
6
European journal of marketing : EJM
5
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
5
International business review : the official journal of the European International Business Academy
4
Journal of international consumer marketing
4
Journal of the Academy of Marketing Science
4
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of business and emerging markets : IJBEM
3
Journal of business strategy
3
Journal of global marketing
3
Journal of retailing
3
Organizations and markets in emerging economies
3
Qualitative market research : an international journal
3
The journal of business & industrial marketing
3
Emerging markets, finance and trade : EMFT
2
Essays on the effects of brand names and prices on consumer behavior
2
European management journal
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
IIMB management review
2
International journal of economics and business research : IJEBR
2
International journal of hospitality management
2
International journal of management and economics
2
Journal of business economics and management
2
Journal of family business strategy
2
Journal of food products marketing
2
Journal of global fashion marketing : JGfM
2
Journal of intellectual capital
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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1
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
2
Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda
;
Khan, Hina
;
Abosag, Ibrahim
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
Saved in:
3
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
4
Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto
;
Freytag, Per V.
;
Ingstrup, Mads Bruun
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
Saved in:
5
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
6
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
7
Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu
;
Wang, Xinchun
;
Arnett, Dennis B.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011887278
Saved in:
8
Manufacturer's retailer dependence : a private branding perspective
Kim, Daekwan
;
Jung, Gang Ok
;
Park, Hyo Hyun
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 95-104
Persistent link: https://www.econbiz.de/10011373943
Saved in:
9
Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha
;
Balmer, John M. T.
;
Low, Brian
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
Saved in:
10
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
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