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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Innovation"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Innovation
Betriebliche Wertschöpfung
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Delphi technique
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Marketing theory
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Marketingtheorie
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Value creation
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B-to-B-Marketing
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B2B marketing
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Business-to-business marketing
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Coding
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Coopetition
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Service-Dominant Logic
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Bouncken, Ricarda B.
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Fredrich, Viktor
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Kaartemo, Valtteri
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Kraus, Sascha
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Pohlmann, Attila
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Ritala, Paavo
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Industrial marketing management : the international journal for industrial and high-tech firms
Expert journal of marketing
4
Expert journal of business and management
1
Frontiers of business research in China : selected publications from Chinese universities
1
International journal of management and decision making : IJMDM
1
Journal of fashion marketing and management
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Journal of retailing and consumer services
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Marketing i menedžment innovacij : m&mi
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OECD science, technology and industry working papers
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Oeconomia Copernicana
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ECONIS (ZBW)
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Value-creation-capture-equilibrium in new product development alliances : a matter
of
coopetition,
expert
power, and alliance importance
Bouncken, Ricarda B.
;
Fredrich, Viktor
;
Ritala, Paavo
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 648-662
Persistent link: https://www.econbiz.de/10012372739
Saved in:
2
Research trajectories
of
Service-Dominant Logic : emergent themes
of
a unifying paradigm in business and management
Pohlmann, Attila
;
Kaartemo, Valtteri
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 53-68
Persistent link: https://www.econbiz.de/10011730101
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