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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Internationales Marketing"
~subject:"Markenführung"
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Internationales Marketing
Markenführung
Lieferantenmanagement
820
Supplier relationship management
820
Business-to-business marketing
602
B-to-B-Marketing
600
Beziehungsmarketing
398
Relationship marketing
398
Marketing management
243
Marketingmanagement
243
Business network
188
Unternehmensnetzwerk
188
Innovation
137
Lieferkette
136
Supply chain
136
Marketing
110
Firm performance
109
Unternehmenserfolg
107
Brand management
106
Bundling strategy
102
Leistungsbündel
102
Consumer behaviour
100
Konsumentenverhalten
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USA
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United States
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Innovation management
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Innovationsmanagement
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Salespeople
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Verkauf
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Value creation
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Betriebliche Wertschöpfung
88
Inter-firm cooperation
82
Unternehmenskooperation
82
Confidence
80
Social Web
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Social web
80
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80
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78
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144
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Christodoulides, George
7
Gupta, Suraksha
4
Kumar, V.
4
Nyadzayo, Munyaradzi W.
4
Casidy, Riza
3
Ewing, Michael
3
Ind, Nicholas
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Mohan, Mayoor
3
Singh, Jaywant
3
Weerawardena, Jay
3
Adeola, Ogechi
2
Brown, Brian P.
2
Cova, Bernard
2
Czinkota, Michael R.
2
Gabrielsson, Mika
2
Gyrd-Jones, Richard I.
2
Hsiao, Shih-Hui
2
Hultman, Magnus
2
Iglesias, Oriol
2
Iyer, Pramod
2
Khan, Huda
2
Leonidou, Constantinos N.
2
Leonidou, Leonidas C.
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Marquardt, Adam J.
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Melewar, T. C.
2
O'Cass, Aron
2
Paswan, Audhesh
2
Pitt, Leyland F.
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Pomirleanu, Nadia
2
Rahman, Mahabubur
2
Samiee, Saeed
2
Schoefer, Klaus
2
Spyropoulou, Stavroula
2
Yan, Ruiliang
2
Aaboen, Lise
1
Aarikka-Stenroos, Leena
1
Abosag, Ibrahim
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
661
The journal of brand management : an international journal
554
The journal of product & brand management
391
Journal of retailing and consumer services
288
SpringerLink / Bücher
287
International marketing review
167
Journal of global marketing
158
European journal of marketing : EJM
145
Journal of international marketing
139
Asia Pacific journal of marketing and logistics
126
Psychology & marketing
117
Journal of marketing communications
113
Journal of marketing management : MM
112
Marketing intelligence & planning
112
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
International journal of hospitality management
108
Journal of strategic marketing
102
Journal of the Academy of Marketing Science
93
The IUP journal of brand management : IJBRM
92
Journal of marketing
89
Journal of international consumer marketing
87
Springer eBook Collection
86
Journal of promotion management : innovations in planning and applied research
74
Journal of promotion management : JPM
73
Marketing letters : a journal of research in marketing
72
Journal of fashion marketing and management
71
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Innovatives Markenmanagement
70
International journal of internet marketing and advertising : IJIMA
70
Journal of advertising research
65
Tourism management : research, policies, practice
65
International journal of advertising : the review of marketing communications
64
Qualitative market research : an international journal
63
International journal of advertising : the quarterly review of marketing communications
62
Cogent business & management
60
Business horizons
59
Research
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of marketing research : JMR
56
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ECONIS (ZBW)
144
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51
National brand's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
Saved in:
52
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
53
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
54
The impact of relational versus technological resources on e-loyalty : a comparative study between local, national and foreign branded banks
Kingshott, Russel P. J.
;
Sharma, Piyush
;
Chung, Henry F. L.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 48-58
Persistent link: https://www.econbiz.de/10011887283
Saved in:
55
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
56
Building industrial brand equity on resource advantage
Wang, Yong Jian
;
Capon, Noel
;
Wang, Valerie Lynette
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
Saved in:
57
Managing service quality in high customer contact B2B services across domestic and international markets
Pomirleanu, Nadia
;
Mariadoss, Babu John
;
Chennamaneni, …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 131-143
Persistent link: https://www.econbiz.de/10011503639
Saved in:
58
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
59
Relationship factors and firms' willingness-to-pay : a comparison of east-west settings
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
;
Casidy, Riza
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 397-410
Persistent link: https://www.econbiz.de/10012422289
Saved in:
60
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
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