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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
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Journal of global marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of wine business research : IJWBR
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Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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Manufacturers' reliance on channel intermediaries : value drivers in the presence of a direct web channel
Chung, Chiayin
;
Chatterjee, Sharmila C.
;
Sengupta, Sanjit
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 40-53
Persistent link: https://www.econbiz.de/10009513225
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2
Effects of personalization and envelope color on response rate, speed and quality among a business population
McCoy, Mairead
;
Hargie, Owen
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 799-809
Persistent link: https://www.econbiz.de/10003507269
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