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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Strategische Unternehmensführung"
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Relationship marketing
Strategic management
132
Strategisches Management
132
Business network
29
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Firm performance
27
Unternehmenserfolg
27
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Ambroise, Laure
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Haas, Alexander
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
8
Journal of strategic marketing
8
The journal of business & industrial marketing
8
Journal of business strategy
5
The journal of services marketing
4
Business process management journal
3
Journal of strategy and management
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The international journal of business science & applied management : IJBSAM
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Administrative Sciences : open access journal
2
Business horizons
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
International journal of hospitality management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of knowledge management
2
Journal of small business and enterprise development
2
Journal of the Academy of Marketing Science
2
Management decision : MD
2
Strategy & leadership
2
The journal of business strategy
2
The journal of personal selling & sales management : JPSSM
2
The journal of product & brand management
2
Tourism management : research, policies, practice
2
AMS review : official publication of the Academy of Marketing Science
1
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advances in business and management forecasting
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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Australian journal of management
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British journal of management : BJM
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Business strategy series
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California management review
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Controlling & management review : Zeitschrift für Controlling & Management
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Corporate communications : an international journal
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Decision sciences : DS
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Der Markt : international journal of marketing
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Die Betriebswirtschaft : DBW
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Economics, management and financial markets
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ECONIS (ZBW)
7
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1
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
2
Financial performance of servitized manufacturing firms : a configuration issue between servitization strategies and customer-oriented organizational design
Ambroise, Laure
;
Prim-Allaz, Isabelle
;
Teyssier, Christine
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 54-68
Persistent link: https://www.econbiz.de/10011871389
Saved in:
3
How sales strategy translates into performance : the role of salesperson customer orientation and value-based selling
Terho, Harri
;
Eggert, Andreas
;
Haas, Alexander
;
Ulaga, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 12-21
Persistent link: https://www.econbiz.de/10010530587
Saved in:
4
A relationship strategy perspective on relationship portfolios : linking customer profitability, commitment, and growth potential to relationship strategy
Ritter, Thomas
;
Andersen, Henrik
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1005-1011
Persistent link: https://www.econbiz.de/10010410606
Saved in:
5
Implementing key account management : intraorganizational practices and associated dilemmas
Marcos-Cuevas, Javier
;
Nätti, Satu
;
Palo, Teea
;
Ryals, …
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1216-1224
Persistent link: https://www.econbiz.de/10010439573
Saved in:
6
Linking account portfolio management to customer information : using customer satisfaction metrics for portfolio analysis
Gök, Osman
- In:
Industrial marketing management : the international …
38
(
2009
)
4
,
pp. 433-439
Persistent link: https://www.econbiz.de/10003865360
Saved in:
7
Changing network pictures: evidence from mergers and acquisitions
Öberg, Christina
;
Henneberg, Stephan
;
Mouzas, Stefanos
- In:
Industrial marketing management : the international …
36
(
2007
)
7
,
pp. 926-940
Persistent link: https://www.econbiz.de/10003532856
Saved in:
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