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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Value proposition"
~type_genre:"Aufsatz in Zeitschrift"
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Value proposition
Customer value
85
Kundenwert
85
Beziehungsmarketing
50
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Betriebliche Wertschöpfung
46
Value creation
46
B-to-B-Marketing
39
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Consumer behaviour
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Davey, Janet
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of the Academy of Marketing Science
2
Australasian marketing journal
1
Business horizons
1
Journal of business research : JBR
1
Journal of financial services marketing
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Journal of service management
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Journal of service theory and practice : JSTP
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Technovation : an international journal of technical innovation and entrepreneurship
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ECONIS (ZBW)
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How do firms capture value in a full-scene smart service? : effectiveness of value proposition and co-creation capabilities
Zhang, Hong
;
Wang, Weina
;
Gupta, Sumeet
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 128-144
Persistent link: https://www.econbiz.de/10014334314
Saved in:
2
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
3
Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
Saved in:
4
Service network value co-creation : defining the roles of the generic actor
Ekman, Peter
;
Raggio, Randle D.
;
Thompson, Steven M.
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 51-62
Persistent link: https://www.econbiz.de/10011531229
Saved in:
5
Value-based selling : an organizational capability perspective
Töytäri, Pekka
;
Rajala, Risto
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 101-112
Persistent link: https://www.econbiz.de/10010530571
Saved in:
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