Service network value co-creation : defining the roles of the generic actor
Peter Ekman, Randle D. Raggio, Steven M. Thompson
| Year of publication: |
July 2016
|
|---|---|
| Authors: | Ekman, Peter ; Raggio, Randle D. ; Thompson, Steven M. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 56.2016, p. 51-62
|
| Subject: | Generic actor | Service-dominant logic | Value proposition | Value co-creation levels | Service network | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Unternehmensnetzwerk | Business network | Dienstleistung | Services | Marketingtheorie | Marketing theory | Kundenwert | Customer value | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2016.03.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011531229