Value propositions : a service ecosystems perspective
Pennie Frow; Janet R. McColl-Kennedy; Toni Hilton; Anthony Davidson; Adrian Payne
| Year of publication: |
2014
|
|---|---|
| Authors: | Frow, Pennie ; McColl-Kennedy, Janet R. ; Hilton, Toni ; Davidson, Anthony ; Payne, Adrian |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 14.2014, 3, p. 327-351
|
| Subject: | Collaboration | network | resource integration | service ecosystem | value co-creation | value proposition | Betriebliche Wertschöpfung | Value creation | Unternehmensnetzwerk | Business network | Unternehmenskooperation | Inter-firm cooperation | Kundenintegration | Customer integration | B-to-B-Marketing | Business-to-business marketing | Service-Dominant Logic | Service-dominant logic | Kundenwert | Customer value | Dienstleistung | Services |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010461901