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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles written by one author"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Brand equity
5
Brand image
5
Markenimage
5
B-to-B-Marketing
4
Brand management
4
Business-to-business marketing
4
Markenführung
4
Beziehungsmarketing
3
Relationship marketing
3
Brand
2
Brand loyalty
2
Business network
2
Consumer behaviour
2
Konsumentenverhalten
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Markenartikel
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Resource-based view
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Ressourcenorientierter Ansatz
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Unternehmensnetzwerk
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Betriebliche Wertschöpfung
1
Brand trust
1
Business model
1
Business model innovation
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Business-to-business channels
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Buying center
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Capability approach
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Capability-Ansatz
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Competitive advantage
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Contract- and response-based passive opportunism
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Customer integration
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Customer perceived value
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Customer perceptions
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Customer value
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Dynamic capabilities
1
Dynamische Kompetenzen
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Einzelhandel
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Emerging economies
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Emerging markets
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Financial performance
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Geschäftsmodell
1
Horizontal strategic alliance
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Aufsatz in Zeitschrift
Collection of articles written by one author
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Capon, Noel
1
Cohen, Greg S.
1
Du, Mingfei
1
Guo, Chiquan
1
Ishii, Ryuta
1
Jiang, Yanxin
1
Kim, Changju
1
Kumar, V.
1
Meissner, Svenja
1
Park, Jin Yong
1
Rajan, Bharath
1
Röth, Tobias
1
Shabbir, Rizwan
1
Spieth, Patrick
1
Wang, Valerie Lynette
1
Wang, Yong Jian
1
Zhang, Jing
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
50
The journal of brand management : an international journal
28
Journal of retailing and consumer services
16
European journal of marketing : EJM
15
The journal of product & brand management
15
International journal of hospitality management
13
Cogent business & management
12
Marketing intelligence & planning
11
Journal of marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing communications
8
Asia Pacific journal of marketing and logistics
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of strategic marketing
7
Tourism management : research, policies, practice
7
Global business review
6
International marketing review
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : innovations in planning and applied research
6
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
International journal of sports marketing & sponsorship
5
Journal of marketing for higher education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of the Academy of Marketing Science
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The service industries journal
5
AMS review : official publication of the Academy of Marketing Science
4
Administrative Sciences : open access journal
4
European research studies
4
International journal of sport management and marketing : IJSMM
4
Journal for global business advancement : JGBA
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of advertising research
4
Journal of business ethics : JOBE
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
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ECONIS (ZBW)
5
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1
Does brand equity matter in small retailers' horizontal strategic alliances?
Kim, Changju
;
Ishii, Ryuta
;
Park, Jin Yong
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 227-237
Persistent link: https://www.econbiz.de/10013255678
Saved in:
2
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
3
Building industrial brand equity on resource advantage
Wang, Yong Jian
;
Capon, Noel
;
Wang, Valerie Lynette
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
Saved in:
4
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
5
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
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