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~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten"
~subject:"Consumer behaviour"
~subject:"Marktforschung"
~subject:"Product management"
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Consumer behaviour
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Produktmanagement
23
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4
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4
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4
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3
Leistungsbündel
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Organisationsstruktur
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Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Journal of business research : JBR
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
The PDMA handbook of new product development
36
SpringerLink / Bücher
33
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Discussion paper / Centre for Economic Policy Research
12
Springer eBook Collection / Business and Economics
12
Harvard business review : HBR
11
International journal of product lifecycle management : IJPLM
10
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Europäische Hochschulschriften / 5
8
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of economics & management strategy : JEMS
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
International journal of production research
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Lehrbuch
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
The journal of product & brand management
6
Beiträge zum Produkt-Marketing
5
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
IEEE transactions on engineering management : EM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
NBER Working Paper
5
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ECONIS (ZBW)
22
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1
Making tough decisions competently : assessing the value of product portfolio planning methods, devil's advocacy, group discussion, weighting priorities, and evidenced-based inform...
De Villiers, Rouxelle
;
Woodside, Arch G.
;
Marshall, Roger
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2849-2862
Persistent link: https://www.econbiz.de/10011507780
Saved in:
2
Product portfolio management and performance : evidence from a survey of innovative Brazilian companies
Jugend, Daniel
;
Silva, Sergio Luis da
;
Salgado, Manoel …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5095-5100
Persistent link: https://www.econbiz.de/10011589157
Saved in:
3
New product portfolio performance in family firms
Kraiczy, Nils D.
;
Hack, Andreas
;
Kellermanns, Franz W.
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1065-1073
Persistent link: https://www.econbiz.de/10010364527
Saved in:
4
Value creation by "muddling" in the B2B sector
Hultén, Peter
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 781-787
Persistent link: https://www.econbiz.de/10009552502
Saved in:
5
Prozessmodell des integrierten Innovations- und Produktmanagements
Gaubinger, Kurt
- In:
Praxisorientiertes Innovations- und Produktmanagement : …
,
(pp. 17-27)
.
2009
Persistent link: https://www.econbiz.de/10003787759
Saved in:
6
Innovations- und Neuproduktstrategien
Werani, Thomas
;
Prem, Claudia
- In:
Praxisorientiertes Innovations- und Produktmanagement : …
,
(pp. 31-43)
.
2009
Persistent link: https://www.econbiz.de/10003787760
Saved in:
7
Produktkonzeption
Werani, Thomas
;
Prem, Claudia
- In:
Praxisorientiertes Innovations- und Produktmanagement : …
,
(pp. 101-114)
.
2009
Persistent link: https://www.econbiz.de/10003787792
Saved in:
8
Produktpositionierung und Präferenzmessung
Werani, Thomas
- In:
Praxisorientiertes Innovations- und Produktmanagement : …
,
(pp. 115-126)
.
2009
Persistent link: https://www.econbiz.de/10003787793
Saved in:
9
Management von Produktprogrammen und Dienstleistungen
Gaubinger, Kurt
- In:
Praxisorientiertes Innovations- und Produktmanagement : …
,
(pp. 191-200)
.
2009
Persistent link: https://www.econbiz.de/10003787839
Saved in:
10
Marketingmanagement : Aufgaben entlang des Produktlebenszyklus
Gaubinger, Kurt
- In:
Praxisorientiertes Innovations- und Produktmanagement : …
,
(pp. 303-316)
.
2009
Persistent link: https://www.econbiz.de/10003787913
Saved in:
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