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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Search: subject_exact:"Soziales Web"
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Social Web
289
Social web
289
Internet marketing
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Online-Marketing
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Viral marketing
55
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Warkentin, Merrill
6
Li, Yung-Ming
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Davison, Robert M.
4
Hudders, Liselot
4
James, Tabitha L.
4
Lin, Lien-Fa
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Lu, Yaobin
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Zhang, Hong
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Lou, Chen
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Min, Qingfei
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Wang, Bin
3
Xu, Bo
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Banerjee, Shankhadeep
2
Benitez, Jose
2
Bhattacharyya, Samadrita
2
Bigné Alcañiz, J. Enrique
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Cheung, Christy M. K.
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of advertising : the review of marketing communications
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
International journal of internet marketing and advertising : IJIMA
141
Information systems research : ISR
140
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
94
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Psychology & marketing
80
Electronic commerce research
78
Management information systems : mis quarterly
76
Journal of internet commerce
75
Journal of promotion management : innovations in planning and applied research
70
Journal of marketing management : MM
69
Journal of travel and tourism marketing
68
The journal of product & brand management
67
Cogent business & management
65
Journal of electronic commerce research : JECR
65
International journal of electronic commerce : IJEC
64
Journal of information & knowledge management : JIKM
63
The journal of brand management : an international journal
63
International journal of electronic marketing and retailing : IJEMR
61
Journal of marketing
57
International journal of technology marketing : IJTMkt
56
International journal of networking and virtual organisations : IJNVO
55
Journal of advertising research
54
Journal of organizational computing and electronic commerce
53
Corporate communications : an international journal
52
Journal of knowledge management
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
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ECONIS (ZBW)
289
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1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
3
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
4
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
5
Employees' proactiveness on enterprise social media and social consequences : an integrated perspective of social network and social exchange theories
Luqman, Adeel
;
Zhang, Qingyu
;
Hina, Maryam
- In:
Information & management : the internat. journal of …
60
(
2023
)
6
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014459270
Saved in:
6
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
7
Social media information governance in multi-level organizations : how humanitarian organizations accrue social capital
Fischer-Preßler, Diana
;
Marx, Julian
;
Bunker, Deborah
; …
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014434722
Saved in:
8
The motivation paradox : understanding contradictory effects of awards on contribution quantity versus quality in virtual community
Banerjee, Shankhadeep
;
Bhattacharyya, Samadrita
;
Bose, …
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014434726
Saved in:
9
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
10
Limited engagement of SMEs with social media : a structuration and sensemaking perspective
Meier, Andrea
;
Peters, Mike
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014434729
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