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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of entrepreneurship and small business"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Working paper"
~subject:"Internet marketing"
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Search: subject_exact:"Social network"
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Internet marketing
Social network
208
Soziales Netzwerk
208
Social Web
71
Social web
71
Business network
52
Unternehmensnetzwerk
52
Social relations
36
Soziale Beziehungen
36
Social capital
33
Sozialkapital
33
Theorie
33
Theory
33
Network
27
Netzwerk
27
Entrepreneurship
23
Entrepreneurship approach
22
Business start-up
21
Online-Marketing
21
Unternehmensgründung
21
Consumer behaviour
20
Konsumentenverhalten
20
Confidence
17
Vertrauen
17
China
15
Game theory
14
Spieltheorie
14
Migranten
13
Migrants
13
Social Networks
13
KMU
12
SME
12
social capital
11
Knowledge transfer
10
Network Formation
10
Networks
10
Wissenstransfer
10
Information dissemination
9
Informationsverbreitung
9
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9
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Li, Yung-Ming
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Lin, Lien-Fa
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Argila-Irurita, Ana
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1
Becker, Kip
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Chan, Hing Kai
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Chan, Tommy K. H.
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Chia-An, Jacob
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Chong, Alain Yee Loong
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Chou, Shin-Tzu
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Coelho, Joana
1
Collignon, Stephane Eric
1
Davison, Robert M.
1
Drennan, Judy
1
Förster, Manuel
1
Gutiérrez-Leefmans, Manuela
1
Hellmann, Tim
1
Horng, Shwu-Min
1
Hung, Shih-Yuan
1
James, Tabitha L.
1
Jin, ChangHyun
1
Kane, Gerald C.
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Komodromos, Marcos
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Koroleva, Ksenia
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Lacka, Ewelina
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Mayol, Alexandre
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Ng, Celeste See-Pui
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Nobre, Helena
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of entrepreneurship and small business
International journal of technology marketing : IJTMkt
Working paper
Journal of business research : JBR
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Business horizons
7
International journal of hospitality management
7
Technological forecasting & social change : an international journal
7
International journal of business information systems : IJBIS
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of internet marketing and advertising : IJIMA
6
Journal of retailing and consumer services
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
SpringerLink / Bücher
6
European journal of marketing : EJM
5
Information systems research : ISR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of internet commerce
5
Journal of marketing communications
5
Electronic markets : the international journal on networked business
4
Global business review
4
Information technology and management
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of management information systems : JMIS
4
Journal of marketing management : MM
4
Journal of strategic marketing
4
Psychology & marketing
4
Computational & mathematical organization theory
3
EERI research paper series
3
European research studies
3
International journal of Indian culture and business management
3
International journal of accounting and information management
3
International journal of advertising : the review of marketing communications
3
International journal of business and globalisation : IJBG
3
International journal of business excellence
3
International journal of economic research
3
International journal of electronic commerce : IJEC
3
Journal of Islamic marketing
3
Journal of electronic commerce research : JECR
3
Journal of hospitality marketing & management
3
Journal of marketing
3
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ECONIS (ZBW)
21
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1
Strategic use of social media influencer marketing
Förster, Manuel
;
Hellmann, Tim
;
Vega-Redondo, Fernando
-
2024
-
Preliminary draft
Persistent link: https://www.econbiz.de/10014566879
Saved in:
2
Assessing consumer value in social commerce using a holistic approach
Sievers, Silvia
;
Gutiérrez-Leefmans, Manuela
; …
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 339-369
Persistent link: https://www.econbiz.de/10015062520
Saved in:
3
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
4
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
5
Hybrid social media use and guanxi types : how do employees use social media in the Chinese workplace?
Zheng, Bowen
;
Davison, Robert M.
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013271896
Saved in:
6
Cyberbullying on social networking sites : a literature review and future research directions
Chan, Tommy K. H.
;
Cheung, Christy M. K.
;
Lee, Zach W. Y.
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012494889
Saved in:
7
Herd behavior in social media : the role of Facebook likes, strength of ties, and expertise
Mattke, Jens
;
Maier, Christian
;
Reis, Lea
;
Weitzel, Tim
- In:
Information & management : the internat. journal of …
57
(
2020
)
8
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012418413
Saved in:
8
How behaviors on social network sites and online social capital influence social commerce intentions
Horng, Shwu-Min
;
Wu, Chih-Lun
- In:
Information & management : the internat. journal of …
57
(
2020
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012168984
Saved in:
9
Facebook use and individual well-being : like me to make me happier!
Pénard, Thierry
;
Mayol, Alexandre
-
2015
Persistent link: https://www.econbiz.de/10011303052
Saved in:
10
Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities
Shukla, Paurav
;
Drennan, Judy
- In:
Information & management : the internat. journal of …
55
(
2018
)
5
,
pp. 598-607
Persistent link: https://www.econbiz.de/10011872924
Saved in:
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