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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~source:"econis"
~subject:"Online-Handel"
~subject:"Social Web"
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Online-Handel
Social Web
Internet marketing
297
Online-Marketing
297
Social web
177
Consumer behaviour
172
Konsumentenverhalten
172
Online retailing
71
Viral marketing
68
Virales Marketing
68
Advertising effects
60
Werbewirkung
60
Brand management
58
Markenführung
58
Beziehungsmarketing
51
Relationship marketing
51
E-commerce
50
Electronic Commerce
50
Advertising
48
Werbung
48
social media
47
Brand image
39
Markenimage
39
Website
30
Internet
22
Social network
22
Soziales Netzwerk
22
Marketing management
21
Marketingmanagement
21
Facebook
20
USA
14
United States
14
Confidence
13
Vertrauen
13
Brand
12
Customer satisfaction
12
KMU
12
Kundenzufriedenheit
12
Markenartikel
12
SME
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Undetermined
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215
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English
217
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Rita, Paulo
3
Warkentin, Merrill
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Benitez, Jose
2
Boutsouki, Christina
2
Cao, Huanhuan
2
Duh, Helen Inseng
2
Erkan, Ismail
2
Farzana Parveen
2
Greve, Goetz
2
Ha, Louisa
2
Kok Wei Khong
2
Kwon, Eun Sook
2
Li, Dahui
2
Li, Xiaolin
2
Li, Yung-Ming
2
Lin, Lien-Fa
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Loureiro, Sandra Maria Correia
2
Mai, Feng
2
Moro, Sérgio
2
Ramos, Ricardo F.
2
Wu, Chaojiang
2
Wu, Ji
2
Wu, Yi
2
Yu, Jie
2
Zheng, Chundong
2
Aakash
1
Abhijith, U.
1
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
1
Aggarwal, Anu Gupta
1
Aghniadi
1
Agrebi, Meriem
1
Akdoğan, Kutay
1
Akrout, Houcine
1
Aksoy, Nilsah Cavdar
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
229
Journal of retailing and consumer services
144
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
87
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
80
International journal of advertising : the review of marketing communications
68
Journal of marketing communications
65
International journal of electronic marketing and retailing : IJEMR
61
Technological forecasting & social change : an international journal
61
Information systems research : ISR
60
International journal of hospitality management
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
57
Tourism management : research, policies, practice
57
Journal of internet commerce
55
Journal of management information systems : JMIS
53
Business horizons
48
Cogent business & management
48
Electronic commerce research
47
The journal of product & brand management
46
International journal of technology marketing : IJTMkt
41
Marketing intelligence & planning
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
Management science : journal of the Institute for Operations Research and the Management Sciences
37
SpringerLink / Bücher
36
International journal of business information systems : IJBIS
35
International journal of contemporary hospitality management
34
Journal of hospitality marketing & management
34
Journal of strategic marketing
34
Journal of electronic commerce research : JECR
33
Journal of marketing
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Springer eBook Collection
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
The journal of brand management : an international journal
32
International journal of e-business research : an official publication of the Information Resources Management Association
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of travel and tourism marketing
29
Journal of advertising research
27
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ECONIS (ZBW)
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1
Does a chatbot's location influence consumer attitude and intentions?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Waetermans, Guillaume
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10015065540
Saved in:
2
Brand personality management of Indian business schools on Twitter : a machine learning approach
Anand, V.
;
Kumar, Daruri Venkata Srinivas
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 311-338
Persistent link: https://www.econbiz.de/10015065543
Saved in:
3
The influence of digital marketing on tourists' behavioural intentions from social networks and e-WOM interactions
Aziz, Miriam R.
;
Al Alam, Adel F.
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 364-385
Persistent link: https://www.econbiz.de/10015065565
Saved in:
4
What drives Generation Z to advocate for a brand online?
Mishra, Vivek
;
Das, Biswajit
- In:
International journal of internet marketing and …
20
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10015065487
Saved in:
5
Effectiveness of social media influencers and their impact on customers' attitudes and buying intention
Hadeel Elmousa
;
Yee, Wong Foong
;
Hwa, Jacky Cheah Jun
- In:
International journal of internet marketing and …
20
(
2024
)
1
,
pp. 26-49
Persistent link: https://www.econbiz.de/10015065490
Saved in:
6
The role of internet celebrities in purchase intention and impulse buying
Moslehpour, Massoud
;
Dadvari, Alaleh
;
Lin, Pei-Kuan
; …
- In:
International journal of internet marketing and …
20
(
2024
)
2
,
pp. 141-163
Persistent link: https://www.econbiz.de/10015065513
Saved in:
7
Identifying sources of noise within the networked interplay of marketing messages in social media communication
Hardcastle, Kimberley
;
Edirisingha, Prabash Aminda
; …
- In:
International journal of internet marketing and …
20
(
2024
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10015065515
Saved in:
8
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
9
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
10
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
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