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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Consumer behaviour"
~subject:"Electronic Commerce"
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Search: subject:"Mobilfunk"
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Consumer behaviour
Electronic Commerce
Mobile communications
41
Mobilkommunikation
41
Konsumentenverhalten
18
Mobile Business
17
Mobile business
17
Mobile phone
14
Mobiltelefon
14
Innovation adoption
12
Innovationsakzeptanz
12
Internet marketing
11
Mobile Anwendung
11
Mobile application
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Online-Marketing
11
Mobile Marketing
7
Mobile marketing
7
Advertising
5
Advertising effects
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Innovation diffusion
5
Innovationsdiffusion
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Werbewirkung
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Werbung
5
Beziehungsmarketing
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Information technology
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Informationstechnik
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Relationship marketing
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mobile advertising
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China
3
Confidence
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Customer satisfaction
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E-commerce
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Innovation
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Internet
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Kundenzufriedenheit
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Mobile commerce
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Mobile services
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Social web
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Aghniadi
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Ba, Sulin
1
Bakr, Yousra
1
Basmanova, Oksana
1
Bontis, Nick
1
Bose, Indranil
1
Bouwman, Harry
1
Chen, Chongyang
1
Chen, Xi
1
Cheung, Christy M. K.
1
Chou, Yen-Chun
1
Chuang, Howard Hao-Chun
1
Doğan, Seden
1
Elwalda, Abdulaziz
1
Erkan, Ismail
1
Fleisch, Elgar
1
Giovanis, Apostolos N.
1
Gong, Xiang
1
Huang, Lei
1
Jiang, Pingjun
1
Kankanhalli, Atreyi
1
Kim, Hee-Woong
1
Kim, Yong Jin
1
Kini, Ranjan B.
1
Kowatsch, Tobias
1
Lee, Dongwon
1
Lee, Hyun-Lyung
1
Lee, Matthew K. O.
1
Livas, Christos
1
Lu, Xianghua
1
Maass, Wolfgang
1
Moon, Junghoon
1
Nardali, Sinan
1
Nasution, Reza Ashari
1
Olarte-Pascual, Cristina
1
Papadopoulou, Panagiota
1
Pelet, Jean-Eric
1
Pentina, Iryna
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
56
Telecommunications policy : the international journal of digital economy, data sciences and new media
38
SpringerLink / Bücher
20
Technological forecasting & social change : an international journal
18
Journal of business research : JBR
17
Information systems research : ISR
14
International journal of business information systems : IJBIS
13
International journal of electronic business
12
International journal of hospitality management
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Cogent business & management
11
Asia Pacific journal of marketing and logistics
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
The journal of services marketing
8
Information technology and management
7
International journal of business innovation and research
7
International journal of contemporary hospitality management
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of retail & distribution management
7
International journal of technology marketing : IJTMkt
7
Global business review
6
International journal of bank marketing
6
International journal of consumer studies
6
International journal of services, economics and management
6
Journal of hospitality marketing & management
6
Journal of internet commerce
6
Journal of promotion management : innovations in planning and applied research
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of strategic marketing
6
Mobile commerce : Grundlagen, Geschäftsmodelle, Erfolgsfaktoren
6
Springer eBook Collection / Business and Economics
6
DICE discussion paper
5
Electronic commerce research
5
Electronic commerce research and applications
5
International journal of business excellence : IJBEX
5
International journal of electronic commerce : IJEC
5
International journal of electronic customer relationship management : IJECRM
5
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ECONIS (ZBW)
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1
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
2
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
3
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
4
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
5
What drives trust transfer from web to mobile payment services? : the dual effects of perceived entitativity
Gong, Xiang
;
Zhang, Kem Z. K.
;
Chen, Chongyang
;
Cheung, …
- In:
Information & management : the internat. journal of …
57
(
2020
)
7
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012384951
Saved in:
6
Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
Saved in:
7
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
8
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
9
Investigating decision factors in mobile application purchase : a mixed-methods approach
Kim, Hee-Woong
;
Kankanhalli, Atreyi
;
Lee, Hyun-Lyung
- In:
Information & management : the internat. journal of …
53
(
2016
)
6
,
pp. 727-739
Persistent link: https://www.econbiz.de/10011576957
Saved in:
10
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
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