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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Beziehungsmarketing"
~subject:"Internet"
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Search: subject:"social media"
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Beziehungsmarketing
Internet
Social Web
252
Social web
252
Internet marketing
143
Online-Marketing
143
Consumer behaviour
132
Konsumentenverhalten
132
Viral marketing
62
Virales Marketing
62
Social network
57
Soziales Netzwerk
57
Online retailing
55
Online-Handel
55
Social media
55
E-commerce
39
Electronic Commerce
39
Relationship marketing
37
Advertising effects
30
Werbewirkung
30
Brand management
28
Markenführung
28
Social relations
28
Soziale Beziehungen
28
Advertising
21
Brand image
21
Markenimage
21
Customer integration
19
Kundenintegration
19
Website
19
Werbung
19
Social commerce
15
Knowledge transfer
14
Social capital
14
Sozialkapital
14
Wissenstransfer
14
Arbeitsgruppe
13
Experiment
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48
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48
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Zhang, Hong
3
Li, Dahui
2
Lu, Yaobin
2
Pai, Peiyu
2
Agarwal, Amit
1
Akrout, Houcine
1
Anderl, Eva
1
Barnes, Stuart J.
1
Beck, Roman
1
Becker, Ingo Frank
1
Bhagwatwar, Akshay
1
Bigné Alcañiz, J. Enrique
1
Bilgihan, Anil
1
Brünner, Tobias
1
Cao, Huanhuan
1
Chang, Man Kit
1
Chen, Leida
1
Chen, Weiping
1
Chen, Zhenjiao
1
Cheung, Waiman
1
Clement, Michel
1
Cobanoglu, Cihan
1
Cuny, Caroline
1
Dai, Hua
1
Deng, Zhaohua
1
Dhaoui, Chedia
1
Dong, Lin
1
Eelen, Jiska
1
Eisingerich, Andreas B
1
Farzana Parveen
1
Feng, Nan
1
Fornerino, Marianela
1
Fossen, Beth
1
Fritze, Martin Paul
1
Gao, Baojun
1
Geng, Xianjun
1
Gillenson, Mark L.
1
Goić, Marcel
1
Grabenströer, Nadja Sophia
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
117
Journal of retailing and consumer services
94
International journal of internet marketing and advertising : IJIMA
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of internet commerce
37
The journal of product & brand management
36
International journal of electronic marketing and retailing : IJEMR
33
SpringerLink / Bücher
33
Technological forecasting & social change : an international journal
30
Business horizons
27
Journal of strategic marketing
27
International journal of e-business research : an official publication of the Information Resources Management Association
26
Information systems research : ISR
25
International journal of business information systems : IJBIS
25
Journal of management information systems : JMIS
25
Marketing intelligence & planning
23
The journal of brand management : an international journal
21
Journal of marketing communications
20
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
Electronic commerce research
19
International journal of electronic customer relationship management : IJECRM
19
Journal of promotion management : innovations in planning and applied research
19
The journal of services marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of hospitality marketing & management
18
International journal of electronic commerce : IJEC
17
International journal of technology marketing : IJTMkt
17
Journal of the Academy of Marketing Science
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The service industries journal
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of marketing management : MM
16
Journal of service management
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
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ECONIS (ZBW)
48
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1
The effects of
social
media
posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
2
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
3
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
Saved in:
4
Can consumers be persuaded on brand microblogs? : an empirical study
Zhang, Kem Z. K.
;
Barnes, Stuart J.
;
Zhao, Sesia J.
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011813442
Saved in:
5
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
6
Effectiveness of corporate
social
media
activities in increasing relational outcomes
Risius, Marten
;
Beck, Roman
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 824-839
Persistent link: https://www.econbiz.de/10011416355
Saved in:
7
Understanding the impact of
social
media
usage among organizations
Farzana Parveen
;
Noor Ismawati Jaafar
;
Sulaiman Ainin
- In:
Information & management : the internat. journal of …
55
(
2018
)
3
,
pp. 308-321
Persistent link: https://www.econbiz.de/10011833890
Saved in:
8
Moral obligation in online social interaction : clicking the "like" button
Xu, Xi
;
Yao, Zhong
;
Teo, Thompson S. H.
- In:
Information & management : the internat. journal of …
57
(
2020
)
7
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012384936
Saved in:
9
See now, act now : how to interact with customers to enhance social commerce engagement?
Xue, Jiaolong
;
Liang, Xinjian
;
Xie, Tao
;
Wang, Haizhong
- In:
Information & management : the internat. journal of …
57
(
2020
)
6
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012293424
Saved in:
10
Doctors' provision of online health consultation service and patient review valence : evidence from a quasi-experiment
Liu, Shan
;
Wang, Hao
;
Gao, Baojun
;
Deng, Zhaohua
- In:
Information & management : the internat. journal of …
59
(
2022
)
5
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013327143
Saved in:
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