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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of advertising research"
~subject:"Online-Handel"
~subject:"Werbung"
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
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ECONIS (ZBW)
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1
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
2
Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities
Shukla, Paurav
;
Drennan, Judy
- In:
Information & management : the internat. journal of …
55
(
2018
)
5
,
pp. 598-607
Persistent link: https://www.econbiz.de/10011872924
Saved in:
3
Consumer reactions to intrusiveness of online-video advertisements : do length, informativeness, and humor help (or hinder) marketing outcomes
Goodrich, Kendall
;
Schiller, Shu Z.
;
Galletta, Dennis
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10010520794
Saved in:
4
Purchase behavior in virtual worlds : an empirical investigation in Second Life
Guo, Yue
;
Barnes, Stuart
- In:
Information & management : the internat. journal of …
48
(
2011
)
7
,
pp. 303-312
Persistent link: https://www.econbiz.de/10009389597
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