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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Online-Handel"
~subject:"Werbung"
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Search: subject_exact:"PC-game"
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Online-Handel
Werbung
Computerspiel
12
Video game
12
Consumer behaviour
5
Game theory
5
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5
Spieltheorie
5
Social Web
4
Social web
4
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Advertising effects
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Internet marketing
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Online-Marketing
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Online retailing
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Satisfaction
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Advergames
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Advertising management
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Minor, Michael
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Pavlič, Jani
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Pillai, Sreejesh S.
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
Electronic commerce research
5
Journal of marketing communications
5
Cutting edge international research
3
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Application of gaming in new media marketing
2
International journal of electronic commerce : IJEC
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
The journal of product & brand management
2
Administrative Sciences : open access journal
1
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
Advertising theory
1
Asia Pacific journal of marketing and logistics
1
BLM-Schriftenreihe
1
Computer-mediated marketing strategies : social media and online brand communities
1
Digital and social media marketing : a results-driven approach
1
Digital innovations for customer engagement, management, and organizational improvement
1
ERIM report series research in management
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
European research studies
1
Explorations in critical studies of advertising
1
Handbook of research on effective advertising strategies in the social media age
1
Higher School of Economics Research Paper
1
Information systems research : ISR
1
Information technology and management
1
International journal of e-business research : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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1
The impact of emerging technology influences product placement effectiveness : a scoping study from interactive marketing perspective
Pavlič, Jani
;
Tomažič, Tina
;
Kožuh, Ines
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 551-568
Persistent link: https://www.econbiz.de/10013536257
Saved in:
2
Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities
Shukla, Paurav
;
Drennan, Judy
- In:
Information & management : the internat. journal of …
55
(
2018
)
5
,
pp. 598-607
Persistent link: https://www.econbiz.de/10011872924
Saved in:
3
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
4
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
5
Purchase behavior in virtual worlds : an empirical investigation in Second Life
Guo, Yue
;
Barnes, Stuart
- In:
Information & management : the internat. journal of …
48
(
2011
)
7
,
pp. 303-312
Persistent link: https://www.econbiz.de/10009389597
Saved in:
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