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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Online-Handel"
~subject:"Werbung"
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
9
Electronic commerce research
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Journal of marketing communications
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International journal of advertising : the review of marketing communications
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Application of gaming in new media marketing
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Journal of sport management : the official journal of the North American Society of Sport Management
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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Digital innovations for customer engagement, management, and organizational improvement
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ERIM report series research in management
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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European journal of operational research : EJOR
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Handbook of research on effective advertising strategies in the social media age
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International journal of e-business research : an official publication of the Information Resources Management Association
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Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities
Shukla, Paurav
;
Drennan, Judy
- In:
Information & management : the internat. journal of …
55
(
2018
)
5
,
pp. 598-607
Persistent link: https://www.econbiz.de/10011872924
Saved in:
2
Purchase behavior in virtual worlds : an empirical investigation in Second Life
Guo, Yue
;
Barnes, Stuart
- In:
Information & management : the internat. journal of …
48
(
2011
)
7
,
pp. 303-312
Persistent link: https://www.econbiz.de/10009389597
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