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~isPartOf:"Information economics and policy : IEP"
~isPartOf:"Psychology & marketing"
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Consumer behaviour
121
Konsumentenverhalten
121
Internet
107
Social Web
93
Social web
93
Internet marketing
67
Online-Marketing
67
Online retailing
52
Online-Handel
52
E-commerce
46
Electronic Commerce
46
Theorie
34
Theory
34
USA
32
United States
32
Viral marketing
30
Virales Marketing
30
Advertising effects
26
Werbewirkung
26
Advertising
23
Telecommunications industry
23
Telekommunikationssektor
23
Werbung
23
Beziehungsmarketing
22
Relationship marketing
22
Access regulation
21
Competition
21
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21
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21
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20
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20
Brand management
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Markenführung
19
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17
Regulierung
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365
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Sauer, Nicola E.
4
Waldfogel, Joel
4
Choi, Jay Pil
3
Darley, William K.
3
Dwivedi, Yogesh Kumar
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gonc̦alves, Helena Martins
3
Grzybowski, Lukasz
3
Mothobi, Onkokame
3
Peitz, Martin
3
Ruyter, Ko de
3
Taylor, Charles Raymond
3
Thomas, Veronica L.
3
Tåg, Joacim
3
Wirtz, Jochen
3
Aguiar, Luis
2
Alexander, Peter J.
2
Anlamlier, Eda
2
Backhaus, Christof
2
Ballestar, María Teresa
2
Bauer, Johannes M.
2
Bertschek, Irene
2
Bigné Alcañiz, J. Enrique
2
Buhalis, Dimitrios
2
Calabuig Moreno, Ferran
2
Choi, Yung Kyun
2
Chung, Sorim
2
Colombo, Massimo G.
2
Cunningham, Brendan M.
2
Cuomo, Maria Teresa
2
Dolen, Willemijn M. van
2
Economides, Nicholas
2
Festa, Giuseppe
2
Foros, Øystein
2
Gans, Joshua
2
Gelbrich, Katja
2
Giordano, Alex
2
Giovannetti, Emanuele
2
Gnangnon, Sèna Kimm
2
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Information economics and policy : IEP
Psychology & marketing
Journal of business research : JBR
909
Journal of retailing and consumer services
716
SpringerLink / Bücher
580
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
421
Telecommunications policy : the international journal of digital economy, data sciences and new media
397
NBER working paper series
377
Information systems research : ISR
323
Management science : journal of the Institute for Operations Research and the Management Sciences
322
Electronic commerce research
318
Springer eBook Collection
316
International journal of business information systems : IJBIS
313
Working paper / National Bureau of Economic Research, Inc.
297
International journal of internet marketing and advertising : IJIMA
287
Journal of internet commerce
262
NBER Working Paper
258
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
248
Journal of payments strategy & systems
244
Information systems and e-business management : ISeB
230
Journal of management information systems : JMIS
227
International journal of hospitality management
224
Tourism management : research, policies, practice
224
Industrial marketing management : the international journal for industrial and high-tech firms
223
International journal of electronic marketing and retailing : IJEMR
211
International journal of e-business research : an official publication of the Information Resources Management Association
204
Electronic commerce research and applications
200
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
CESifo working papers
193
International journal of production research
175
Journal of advertising research
175
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
173
Business horizons
169
European journal of operational research : EJOR
169
Management information systems : mis quarterly
168
Premier reference source
168
International journal of production economics
167
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ECONIS (ZBW)
365
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
3
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
4
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
5
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
6
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
7
How do username and avatar affect people's engagement with native advertising on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
Saved in:
8
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
9
Research online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
Li, You
;
Geng, Lixiao
;
Chang, Yaping
;
Ning, Peng
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2642-2652
Persistent link: https://www.econbiz.de/10014432518
Saved in:
10
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
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