//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information systems and e-business management : ISeB"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Virtual reality"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Virtual reality
16
Virtuelle Realität
16
Konsumentenverhalten
6
Social Web
3
Social web
3
Tourism
3
Tourism industry
3
Tourismus
3
Tourismuswirtschaft
3
virtual reality
3
Advertising
2
Brand management
2
Cultural heritage
2
Data security
2
Datensicherheit
2
Kulturgüter
2
Markenführung
2
Personality psychology
2
Persönlichkeitspsychologie
2
Werbung
2
YouTube
2
purchase intention
2
Adoption Trade-Offs
1
Advertising effects
1
Animal husbandry
1
Animal protection
1
Augmented Reality
1
Augmented reality
1
Automation
1
Betrug
1
Bibliometrics
1
Bibliometrie
1
Big data
1
Branchenentwicklung
1
Brand architecture
1
Brand image
1
Chatbots
1
Choice-Based Conjoint Analysis
1
Classification system
1
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Castrillon Paque, Victor
1
Escandon-Barbosa, Diana
1
Feng, Yang
1
Kong, Anthony
1
Langaro, Daniela
1
Lee, Hwansoo
1
Loureiro, Sandra Maria Correia
1
Oh, Jae-Eun
1
Oliveira, Pedro
1
Salas-Paramo, Jairo
1
Schuir, Julian
1
Teuteberg, Frank
1
Xie, Quan
1
Yang, Heetae
1
more ...
less ...
Published in...
All
Information systems and e-business management : ISeB
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
38
Journal of business research : JBR
32
Psychology & marketing
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
International journal of retail and distribution management
9
Technological forecasting & social change : an international journal
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Tourism management : research, policies, practice
7
Cogent business & management
6
International journal of consumer studies
6
International journal of internet marketing and advertising : IJIMA
6
Journal of consumer behaviour
5
Journal of marketing management : MM
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of internet commerce
4
Journal of service management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Asia Pacific journal of marketing and logistics
3
Electronic commerce research
3
Information systems research : ISR
3
International journal of electronic commerce : IJEC
3
International journal of hospitality management
3
International journal of retail & distribution management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of management information systems : JMIS
3
Journal of retailing
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
The international review of retail, distribution and consumer research
3
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Business horizons
2
European journal of marketing
2
International journal of contemporary hospitality management
2
International journal of sports marketing & sponsorship
2
International journal of technology marketing : IJTMkt
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The moderating effect of the use of
virtual
reality
technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
2
virtual
reality
Oh, Jae-Eun
;
Kong, Anthony
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10012801960
Saved in:
3
Understanding augmented reality adoption trade-offs in production environments from the perspective of future employees : a choice-based conjoint study
Schuir, Julian
;
Teuteberg, Frank
- In:
Information systems and e-business management : ISeB
19
(
2021
)
3
,
pp. 1039-1085
Persistent link: https://www.econbiz.de/10012703197
Saved in:
4
Exploring a new form of interaction in the match day :
virtual
reality
technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
5
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
6
Understanding user behavior of virtual personal assistant devices
Yang, Heetae
;
Lee, Hwansoo
- In:
Information systems and e-business management : ISeB
17
(
2019
)
1
,
pp. 65-87
Persistent link: https://www.econbiz.de/10012010280
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->