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~isPartOf:"Information systems and e-business management : ISeB"
~isPartOf:"The journal of applied business research"
~person:"Min, Jihong"
~subject:"Mobilkommunikation"
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Mobilkommunikation
Advertising
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Advertising effects
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Consumer behaviour
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In-app Purchase
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Min, Jihong
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Information systems and e-business management : ISeB
The journal of applied business research
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The mediating role of popularity rank on the relationship between advertising and in-app purchase sales in mobile application market
Oh, Yun Kyung
;
Min, Jihong
- In:
The journal of applied business research
31
(
2015
)
4
,
pp. 1311-1322
Persistent link: https://www.econbiz.de/10011350583
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