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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Customer integration"
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Customer integration
Viral marketing
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Bigné Alcañiz, J. Enrique
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Information systems research : ISR
International journal of advertising : the review of marketing communications
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
12
Journal of business research : JBR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of hospitality marketing & management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of the Academy of Marketing Science
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The journal of services marketing
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Customer engagement marketing
2
Electronic commerce research
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Electronic markets : the international journal on networked business
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Handbook of research on customer engagement
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of consumer studies
2
International journal of electronic business : IJEB
2
International journal of internet marketing and advertising : IJIMA
2
Journal of internet commerce
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Journal of marketing management : MM
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Journal of service management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Kundenintegration : Forum Dienstleistungsmanagement
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Qualitative market research : an international journal
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SpringerLink / Bücher
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The journal of brand management : an international journal
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Tourism management : research, policies, practice
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Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Boston U. School of Management Research Paper
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Business horizons
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Cogent business & management
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Consumer behavior review : CBR
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Copernican Journal of Finance & Accounting : CJF&A
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Digital Business in Africa : Social Media and Related Technologies
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ECONIS (ZBW)
7
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1
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
2
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
3
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
4
Leveraging user-generated content for product promotion : the effects of firm-highlighted reviews
Yi, Cheng
;
Jiang, Zhenhui
;
Li, Xiuping
;
Lu, Xianghua
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 711-725
Persistent link: https://www.econbiz.de/10012118878
Saved in:
5
Understanding user-generated content and customer engagement on Facebook business pages
Yang, Mochen
;
Ren, Yuqing
;
Adomavicius, Gediminas
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 839-855
Persistent link: https://www.econbiz.de/10012118893
Saved in:
6
When a doctor knows, it shows : an empirical analysis of doctors' responses in a Q&A forum of an online healthcare portal
Khurana, Sandeep
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 872-891
Persistent link: https://www.econbiz.de/10012118896
Saved in:
7
Self-selection and information role of online product reviews
Li, Xinxin
;
Hitt, Lorin M.
- In:
Information systems research : ISR
19
(
2008
)
4
,
pp. 456-474
Persistent link: https://www.econbiz.de/10003800797
Saved in:
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