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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of business environment : IJBE"
~isPartOf:"Journal of business research : JBR"
~subject:"Virales Marketing"
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Virales Marketing
Web 2.0 technologies
18
Web 2.0-Technologien
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6
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5
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Huang, Jinghua
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Singh, Harpreet
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Information systems research : ISR
International journal of business environment : IJBE
Journal of business research : JBR
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
SpringerLink / Bücher
3
Marketing intelligence & planning
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Galileo Computing
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International journal of advertising : the quarterly review of marketing communications
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International journal of business information systems : IJBIS
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise network management
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International journal of internet marketing and advertising : IJIMA
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of advertising research
1
Journal of business & economics research
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & leisure marketing : the international forum for research, theory & practice
1
Journal of hospitality marketing & management
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Latin American business review
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Nepalese journal of economics : a publication of Uniglobe College
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ECONIS (ZBW)
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1
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
2
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
3
Music blogging, online sampling, and the long tail
Dewan, Sanjeev
;
Ramaprasad, Jui
- In:
Information systems research : ISR
23
(
2012
)
3/2/2
,
pp. 1056-1067
Persistent link: https://www.econbiz.de/10009656973
Saved in:
4
Putting money where the mouths are : the relation between venture financing and electronic word-of-mouth
Aggarwal, Rohit
;
Gopal, Ram
;
Gupta, Alok
;
Singh, Harpreet
- In:
Information systems research : ISR
23
(
2012
)
3/2/2
,
pp. 976-992
Persistent link: https://www.econbiz.de/10009656986
Saved in:
5
Value relevance of blog visibility
Hu, Nan
;
Liu, Ling
;
Tripathy, Arindam
;
Yao, Lee J.
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1361-1368
Persistent link: https://www.econbiz.de/10009382459
Saved in:
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